Serial Number: 77139536

Reg Number: 3361591

Word Mark: POPULAR

Translation: The foreign wording in the mark translates into English as POPULAR.

Goods and Services: IC 030. US 046. G & S: Cocoa mixes; Chocolate. FIRST USE: 19201003. FIRST USE IN COMMERCE: 19670930

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.03.24 - Women, stylized, including women depicted in caricature form
07.01.04 - Detached house
07.01.06 - Other houses
11.03.03 - Coffee cups
11.03.25 - Coasters, beverage; Cookie sheets; Corn poppers, non-electric; Kettles, cooking; Popcorn poppers, non-electric; Trays, serving; Woks (non-electric)
24.09.07 - Advertising, banners; Banners
26.03.21 - Ovals that are completely or partially shaded

Filing Date: 03/24/2007

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) FABRICA DE CHOCOLATES LA POPULAR, S.A. CORPORATION MEXICO Aramberri #122 OTE, Centro Monterrey MEXICO 64000

(LAST LISTED OWNER) TOSTADORES Y MOLINOS, S.A. DE C.V. CORPORATION MEXICO ALLENDE NORTE #548 SALTILLO, COAHUILA MEXICO 25000

Attorney of Record: Terrence J. McAllister

Description of Mark: The color(s) grey, brown, yellow, burgundy and blue is/are claimed as a feature of the mark. The mark consists of an oval positioned horizonally inside of which appears a woman walking next to a river carrying a tray with three hot chocolate cups with smoke coming out of them. On the right side of the drawing there appear two houses in the background. On the left side of the drawing there is a river in the background and further back there are bushes. Above the oval there is a banner in the shape of a semi-circle that sorrounds the oval with the word POPULAR in its center. The color grey appears in the word POPULAR, in the arms, neck, face and headband of the lady, and in the surface over which the lady is standing . The color brown appears in the hair, shirt and skirt of the lady, in the hot chocolate cups, in the smoke coming out of the hot chocolate cups, in the river, in the bushes, in the surface over which the lady is standing and in the roof of the houses. The color yellow appears in the outer border of the banner, in the smoke coming out of the chocolate cups, in the lady's skirt, in the houses and around the oval. The color burgundy appears in the banner and in a thin border outside the yellow ring sorrounding the oval. The color blue appears in the sky as well and in the river. .

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 120514