Serial Number: 77702274

Reg Number: 4154410

Word Mark: PLAZA RETAIL

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Computer software, namely, computer software development tools; computer software used to facilitate interfaces between computer software or computer hardware used in wireless communication devices, or within networks employing wireless and non-wireless communication devices; computer software applications for certifying that other computer software applications meet certain standards; computer software used to interpret information, and to integrate, interpret and organize data between different wireless or non-wireless devices and computer software applications; computer software for developing and managing distributed application computer software in a wireless or mixed network employing wireless and non-wireless communication interfaces; computer software for use in advertising and marketing, namely, promoting the goods and services of others; computer software for dissemination of advertising for others via an on-line communications network on the internet; computer software for marketing, advertising and promoting the retail goods and services of others to wireless communication devices or computers. FIRST USE: 20091002. FIRST USE IN COMMERCE: 20091002

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 03/30/2009

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) QUALCOMM Incorporated CORPORATION DELAWARE 5775 Morehouse Drive San Diego CALIFORNIA 92121

Attorney of Record: N. Christopher Norton, Esq.

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "RETAIL" APART FROM THE MARK AS SHOWN

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 285143