Serial Number: 85498723

Word Mark: PLAYLIFE MEDIA

Goods and Services: IC 035. US 100 101 102. G & S: Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through audio, video, television, digital and on-line media; Brand positioning services; product placement of the goods and services of others in media for advertising and promotional purposes; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Promoting the sale of goods and services of others by awarding purchase points for social networking interaction, distribution of coupons and discount programs, conducting promotional contests and sweepstakes, and providing incentive award programs for consumers' participation in games and contests for marketing and promotional purposes; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with life-style based games delivered through digital and online media

IC 042. US 100 101. G & S: Designing and developing life-style based game software for use with computers, game program systems, computer networks, mobile phones, smartphones, tablet computers, and digital and on-line media; Product development services for brand owners and brand developers featuring lifestyle-based computer digital games

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 12/19/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Playlife Media, LLC LIMITED LIABILITY COMPANY CALIFORNIA 4658 Del Moreno Dr. Woodland Hills CALIFORNIA 91364

Attorney of Record: Amy M. Brozenic

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MEDIA" APART FROM THE MARK AS SHOWN

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 60090