(REGISTRANT) Mexican Cheese Producers, Inc. CORPORATION WISCONSIN 1625 10th Street Suite 205 Monroe WISCONSIN 53566 (LAST LISTED OWNER) SIGMA EUROPE B.V. CORPORATION NETHERLANDS CYPRESBAAN 9 CAPELLE AAN DEN IJSSEL NETHERLANDS | PLAYERO - 76389883 - Trademark Search

Filing Date:

PLAYERO

Serial Number: 76389883

Reg Number: 2731565

Word Mark: PLAYERO

Translation: The foreign wording in the mark translates into English as "beach".

Goods and Services: IC 029. US 046. G & S: Hispanic style food, namely, cheese; chicharron, namely, dry pork skins; cueritos, namely, pork skins in vinegar; and chirozo in the nature of a combination of beef and pork meat. FIRST USE: 20000900. FIRST USE IN COMMERCE: 20000900

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.15.01 - Rainbows
05.01.03 - Palm trees

Filing Date: 04/02/2002

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Mexican Cheese Producers, Inc. CORPORATION WISCONSIN 1625 10th Street Suite 205 Monroe WISCONSIN 53566

(LAST LISTED OWNER) SIGMA EUROPE B.V. CORPORATION NETHERLANDS CYPRESBAAN 9 CAPELLE AAN DEN IJSSEL NETHERLANDS

Attorney of Record: H. David Starr

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the stylized word "Playero", with a palm tree within and above the word. The trunk of the palm tree forms the "l" in "Playero". The palm tree is green, with three brown coconuts to the right of the tree trunk and underneath the tree leaves. The letters of the word "Playero", except for the letter "l", are graduating shades of blue, dark blue at the bottom of the letters, and lighter blue at the top of the letters. The letter "l" forms the tree trunk in the mark and is green. An orange and yellow rainbow arches from the top of the letter "a" to the top of the letter "r" and underneath the leaves of the tree. The entire mark is outlined in tan.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 125459

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