Serial Number: 85466219

Word Mark: PLAY IS THE WAY

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Computer software programs featuring interactive, developmental, instructional, educational, improvisational and motivational games and activities for children; audio and video recordings, compact discs, audio cassettes, digital video discs (DVD) and videotapes featuring interactive, developmental, instructional, educational, improvisational, and motivational games and activities for children

IC 016. US 002 005 022 023 029 037 038 050. G & S: Printed matter and publications, namely, manuals and books, relating to games and game-type play activities including developmental, educational, instructional, physically interactive, structured, improvisational, motivational games

IC 041. US 100 101 107. G & S: Live, computer based and online child development educational services in the nature of organizing and conducting classes and individualized training in the field of children's games and activities; child development consultancy services in the nature of developing children's games and activities, as well as programs, sessions and courses in the child development field; educational assessment services in the field of children's games and activities to assess children's developmental progress and to assess child development teaching effectiveness

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.03.17 - Pigtails; Ponytails; Women with ponytails or pigtails
02.05.04 - Children, girl(s); Girls
02.05.05 - Boys; Children, boy(s)
02.09.06 - Carrying items, humans; Humans, including men, women and children, depicted toting items, such as buckets or bags; Toting items, humans
02.09.08 - Humans, including men, women and children, depicted painting (artistic, house painting and the like); Painting, humans
02.09.11 - Humans engaged in other work; Humans, including men, women and children, depicted engaged in other work
02.09.16 - Children depicted playing; Playing, children
03.01.04 - Cats, domestic Cats; Kittens
03.01.08 - Dogs; Puppies
03.21.08 - Frogs; Toads
09.05.01 - Caps, including visors, military caps and baseball caps
10.07.03 - Wheel chairs
19.07.15 - Paint buckets (cans); Paint cans
20.01.02 - Brushes, artist; Brushes, paint; Paint brushes
21.03.26 - Skateboards
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 11/07/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Play is the Way Pty. Ltd. proprietary limited company (p/l or pty. ltd.) AUSTRALIA P.O. Box 170 Greenwood Western Australia AUSTRALIA 6924

Attorney of Record: Charles Weigell

Description of Mark: The color(s) RED, PINK, ORANGE, PEACH, YELLOW, GREEN, BLUE, PURPLE, BLACK, WHITE, BROWN, and GRAY is/are claimed as a feature of the mark. The mark consists of the wording "PLAY IS THE WAY" in red, set inside a banner of a generally rectangular shape with a white background and a black and blue border. Arranged around the border are stylized depictions of eleven boys and girls in the colors brown, white, black, green, orange, blue, red, peach, gray, yellow, pink, and purple, with gray shadowing set below the boys and girls appearing below and to the left and right of the banner. The boy below the wording "WAY" is carrying a stuffed toy bear in the colors brown and black. The boy on the far left of the mark is holding a skateboard in the colors red, black, and blue. The girl below the space between the wording "PLAY" and "IS" is sitting in a wheelchair in the colors white, black, gray, and pink. Below the wording "THE" is a stylized depiction of a cat in the colors yellow, black, and white, with gray shadowing below the cat. A stylized depiction of a frog in the colors green, black, and white appears on the upper right corner of the banner. The boy on the far right of the mark has the number "6" in black written on his shirt and is holding a red rugby ball under his arm. A paint can in the colors black, gray, and red appears to the right of the boy carrying the stuffed toy dog, with spilled paint in the colors red, white, and black appearing next to the can of paint.

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 18730