Serial Number: 77469536

Reg Number: 3664684

Word Mark: PLATFORM A

Goods and Services: IC 035. US 100 101 102. G & S: Advertising, marketing, and promotional services; placing, disseminating, tracking, measuring and targeting of advertising for others; Providing contextual hyperlinking between web site content and the advertisements of others; Advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; Management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; Conducting consumer research and market research; Consulting services in the field of advertising, marketing, and promotion; Creation and preparation of advertising, marketing and promotional materials for others; Assisting web site owners, publishers of e-mail newsletters, and Internet search listing providers with interactive advertising; Providing search engine marketing services, strategies, and processes, in the nature of paid placement, paid inclusion, search engine optimization, keyword bid management, lead generation, and other performance-based online marketing. Tracking and analyzing web site traffic for use in the dissemination of targeted advertisements and marketing messages to web site visitors. FIRST USE: 20080400. FIRST USE IN COMMERCE: 20080400

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.11.21 - Rectangles that are completely or partially shaded
27.03.01 - Geometric figures forming letters, numerals or punctuation

Filing Date: 05/08/2008

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) AOL LLC LIMITED LIABILITY COMPANY DELAWARE 22000 AOL Way Dulles VIRGINIA 20166

Attorney of Record: Douglas R. Bush

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the letter "A" appearing above the wording "PLATFORM" the letter "A" is shown lying flat above the wording "PLATFORM", this wording appears inside a shaded rectangle.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 103274