Serial Number: 85129214

Reg Number: 4027941

Word Mark: P.H.A.T. PIZZA FRESH MADE PILED HIGH AND TASTY NOW THAT'S PHAT

Goods and Services: IC 030. US 046. G & S: Pizza. FIRST USE: 20100512. FIRST USE IN COMMERCE: 20100512

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.15.17 - Balloons, thought or speech; Clouds, thought or speech; Thought or speech clouds
01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids
02.01.31 - Men, stylized, including men depicted in caricature form
02.05.05 - Boys; Children, boy(s)
02.05.24 - Stylized children, including children depicted in caricature form
02.09.01 - Drinking, humans; Eating, humans; Humans, including men, women and children, depicted eating or drinking
02.09.06 - Carrying items, humans; Humans, including men, women and children, depicted toting items, such as buckets or bags; Toting items, humans
07.11.09 - Brick walls; Fences (including barbed wire and chain link); Garden equipment, fencing; Gates; Walls
08.01.12 - Pizza
09.03.02 - Coveralls; Exercise clothes, shorts; Gym shorts; Jeans; Knickers; Overalls; Overalls; Pants; Shorts; Slacks; Sweatpants; Trousers
09.03.06 - Camisoles; Exercise clothes, sweatshirts; Jerseys; Shirts; Sweatshirts; Tank tops
09.05.01 - Caps, including visors, military caps and baseball caps
09.07.05 - Other men's shoes
16.03.07 - Eyeglasses; Frames, eyeglass; Glasses, eye; Glasses, safety; Goggles; Safety goggles; Spectacles; Sunglasses
21.03.26 - Skateboards

Filing Date: 09/14/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Associated Food Stores, Inc. CORPORATION UTAH 1850 West 2100 South Salt Lake City UTAH 84119

Attorney of Record: Tadiana Jones

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FRESH MADE AND PIZZA" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a large irregular shaped splatter with a background of brick made to look like a graffiti wall; large letters "P H A T" separated by large circular periods are in the middle of the splatter on a solid background, with the word "PIZZA" stylized under them; the words "FRESH MADE" and the words "PILED HIGH AND TASTY" are above the words "P.H.A.T. PIZZA"; to the left of those words is a cartoon of a teenage boy dressed like a skater, wearing a ball cap backward, sunglasses, oversized pants, shoes and shirt, carrying a skateboard and eating a piece of pizza; under the stylized word "PIZZA" to the left, there is a person sketched onto the brick which looks like graffiti; under the stylized word "PIZZA" to the right is a cartoon drawn overweight bald man with a very large belly and a cartoon balloon which says "NOW THAT'S P.H.A.T.".

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 33406