Serial Number: 76116848

Word Mark: PERSONA

Goods and Services: (ABANDONED) IC 042. US 100 101. G & S: Online computer services, namely, providing the means via global communications networks for consumers to limit and restrict the collection and use of their personal information by online businesses and web sites; providing temporary use of online nondownloadable software for use by consumers in managing, distributing and protecting their personal consumer information; providing temporary use of online nondownloadable software for use by online marketers, online vendors, catalog merchants and direct marketers to access permissioned consumer information and communicate with consumers; online security and management services for personal and private electronic information; online services, namely, providing the means for users to manage their electronic money accounts and electronic payments; online services, namely, providing the means for users to control the collection of their electronic data. FIRST USE: 19990300. FIRST USE IN COMMERCE: 19990400

Mark Drawing Code: (1) TYPED DRAWING

Filing Date: 08/25/2000

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) Persona, Inc. CORPORATION DELAWARE 11001 W. 120th Ave. Suite 300 Broomfield COLORADO 80021

Attorney of Record: Carla B. Oakley

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

SiteNo: 487666