Serial Number: 85550455

Reg Number: 4233086

Word Mark: PAJITA

Translation: The wording "Pajita" has no meaning in a foreign language.

Goods and Services: IC 030. US 046. G & S: Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.05.05 - Boys; Children, boy(s)
02.05.24 - Stylized children, including children depicted in caricature form
09.03.07 - T-shirts
09.05.10 - Men's narrow-brimmed hats, including fedoras and derbies
11.01.01 - Spoons
21.01.12 - Dolls; Figures, toy; Rag dolls
26.03.28 - Miscellaneous designs with overall oval shape, including amoeba-like shapes and irregular ovals; Oval shape (miscellaneous overall shape)

Filing Date: 02/23/2012

Current Basis: 44E

Original Filing Basis: 44E

Owner: (REGISTRANT) Cereales y Pastas, S.A. De C.V. SOCIEDAD ANONIMA MEXICO Avenida Mexico - Japon No. 400-A Col. Ciudad Industrial Celaya Celaya Guanajuato MEXICO 38010

Attorney of Record: Albert B. Kimball, Jr.

Description of Mark: The color(s) white, red, green, blue, black, gray, tan and brown is/are claimed as a feature of the mark. The mark consists of the stylized wording "PAJITA" surrounded by a stylized oval appearing to the left of the depiction of a stylized person wearing a hat and stripped shirt holding a spoon. The color brown appears in the wording "PAJITA" as well as on the depiction of the eyebrows of the person, as shading on the hair and face of the person and on the depiction of the outer border of the stylized oval surrounding the term "PAJITA". The color red appears on the depiction of the stripped shirt worn by the person as well as inside the mouth of the person. The color blue appears on the depiction of the square patch on the shirt of the person. The color white appears on the depiction of the spoon, the stripped shirt and the eyes and teeth of the person. The color tan appears on the depiction of the arms, nose, neck, face, hands and hair of the person as well as the depiction of the spoon held by the person. The color black appears on the depiction of the eyes of the person as well as shading on the underside of the hat worn by the person. The color gray appears as shading on the depiction of the person and the shirt worn by the person. The color green appears on the depiction of the hat worn by the person. But for the color white appearing in the depiction of the spoon, the stripped shirt, the eyes and teeth of the person and the oval surrounding the term "PAJITA" the color white represents background or transparent areas and is not part of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 23638