Serial Number: 85242622

Reg Number: 4044304

Word Mark: "OUR BRAND IS BIGGER THAN MINE"

Goods and Services: IC 035. US 100 101 102. G & S: Advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising copywriting; Advertising services, namely, cost-per-action on-line advertising; Advertising services, namely, creating corporate and brand identity for others; Advertising services, namely, promoting the brands, goods and services of others; Advertising the services of others via web pages optimized for online search engines; Advertising, promotion, and marketing services in the nature of social media, social networking, and viral marketing programs for various goods and services; Analysis of advertising response; Banner advertising; Creation of marketing tools designed to increase a client company's knowledge of customer needs, and its competitors' products and services, pricing, advertising strategy and sales strategy; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Design of advertising materials for others; Design of internet advertising; Direct marketing advertising for others; Pay per click (PPC) advertising management services; Providing advertising service to distribute advertisements for display on Internet, namely, in websites, social conversations over the Internet, e-mails, microblogs, blogs, electronic messages, instant messages, text messages, multimedia messages,social networks, status updates, forums, electronic bulletin boards; Services to determine the audience affected by advertisements. FIRST USE: 20110101. FIRST USE IN COMMERCE: 20110101

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 02/15/2011

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Plan B, Inc. CORPORATION ILLINOIS Plan B 116 W. Illinois St., Ste. 2W Chicago ILLINOIS 60654

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 42593