Serial Number: 85243176

Word Mark: OPTUM

Translation: The wording "OPTUM" has no meaning in a foreign language.

Goods and Services: IC 035. US 100 101 102. G & S: Employee assistance services, namely, referral services for physical health, mental health, substance abuse and daily living problems; drug utilization review (DUR) programs; health care utilization management services; health care utilization and review services; cost containment in the field of health care; business consultation services in the fields of health care, health benefits and health care systems; retail pharmacy services provided via a network of retail pharmacies; managed care services, namely, utilization review and pre-certification services; medical cost management; medical case management and disease management services, namely, medical referral of individuals to appropriate health management programs; organizing and administering networks of health care providers; providing medical business directory information services regarding health care professionals and health care provider organizations; promoting the medical services of others by dissemination of prior effectiveness record information indicating that the providers meet certain criteria; development and administration of group purchasing programs as a value-added employee benefit; medical and health-care cost/price analysis; administration of a discount program for enabling participants to obtain health care services from a network of health care providers; cost management services for health benefit plans of others; business management consultation, namely, development of health care delivery systems for independent practice associations, medical clinics and other forms of physician organizations; business consultation to the health care industry in the fields of the development and implementation of policies, practices, and quality assurance. promoting the sale of credit card and debit card accounts through the administration of a discount program for enabling participants to obtain discounts on goods and services through use of discount membership cards and purchasing with a credit card or debit card; promoting the goods and services of others through the distribution of discount membership cards; accounts receivable services; administration and reconciliation of accounts on behalf of others; administration of business payroll for others; aggregating and organizing electronic transmissions of voice mail, electronic mail and facsimile messages, namely, computerized database management services; telephone communication management services, namely, providing telephone answering services; providing health-related consumer information and information about health providers via a global computer network; Health care and medical practice administration services, namely, providing back office services for physician practices, medical billing services; business management consultation, namely, development of health care delivery systems for independent practice associations, medical clinics and other forms of physician organizations; managed health care services, namely, electronic processing of health care information; providing information in the field of business administration of health care and medical practices; consultation in the field of management, operation, and development of business systems for the delivery of health care; healthcare management service organization (mso) services, namely, providing practice organization, management and administrative support services to individual physicians or small group practices; Administration of pharmacy reimbursement programs; cost management services for pharmacy benefit and prescription drug benefit plans of others. business management of pharmacy benefit plans and prescription drug benefit plans of others; mail order services featuring prescription medications, specialty pharmaceuticals, over-the-counter medications, diabetic products, health products, home care products, first aid products, foot care products, eye and ear care products, oral care products, skin care products, vitamins, nutritional supplements, and women's health products; on-line retail store services featuring prescription medications, specialty pharmaceuticals, over-the-counter medications, diabetic products, health products, home care products, first aid products, foot care products, eye and ear care products, oral care products, skin care products, vitamins, nutritional supplements, and women's health products; retail drugstore and retail pharmacy services rendered by telephone featuring prescription medications, specialty pharmaceuticals, over-the-counter medications, diabetic products, health products, home care products, first aid products, foot care products, eye and ear care products, oral care products, skin care products, vitamins, nutritional supplements, and women's health products; Physician practice and medical practice management for others; computerized database management in the fields of medical records and medical billing; online business and financial records management in the fields of medical records and medical billing; research in the nature of providing health economics and outcomes research and market informatics to the biotech and pharmaceutical industry; reimbursement consulting to the biotech and pharmaceutical industry in the nature of analyzing current health care payment program reimbursement policy and evaluating product cost-effectiveness for the purposes of product development, product approval and market acceptance; Business consultation services for the healthcare industry; Outsourcing services in the field of healthcare. Computerized health care provider business data and information management in the fields of health care and insurance; Providing on-line directory information service featuring electronic healthcare trading partners, namely, healthcare providers and claims processors and payers, including their electronic data interchange capabilities and requirements for healthcare transactions; Providing an on-line directory information service featuring information regarding physician credentials for health care providers in the health care and insurance industries; Providing temporary employment staffing for technical, scientific, and administrative positions for medical, pharmaceutical, and biotechnology research; Providing data management and biostatistics services for the pharmaceutical and biotechnology industries; Business consulting and outsourcing in the field of clinical and health economic research services for pharmaceutical, biotech, medical device companies, and other health care companies; Management services of a business nature for clinical trials in the field of investigational drugs, namely, arranging for sites to perform clinical trials, arranging for the import, packaging, shipping, labeling, and distribution of drugs and other investigational supplies to and from the clinical trial sites, arranging for the central collection of laboratory specimens from clinical trial sites, regulatory submission management for investigational new drugs, and preparing statistical reports resulting from clinical trials; Business research in the field of health care data; Business consulting for the health care industry based on health care data analysis; providing an online computer database for collecting and reporting controlled substance prescription drug dispensing information for business purposes; Conducting business research and surveys; conducting business surveys in the field of health and wellness. business administration and business organization consultation services provided to pharmacies; administration of pharmacy reimbursement programs and services; Arranging of managed care contractual services in the field home health care; providing referral services to the elderly in the fields of health care and well-being, wellness and nutrition, medical equipment and medical supplies, transportation, housing and home repair, financial counseling and financial services, insurance services, community services and resources, home security systems and personal emergency response systems, and legal services; Providing business ratings on the financial condition of healthcare organizations

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.07.21 - Diamonds that are completely or partially shaded
26.07.28 - Diamond shapes (miscellaneous overall shape); Miscellaneous designs with overall diamond shape, including letters forming or comprising a diamond

Filing Date: 02/15/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) OPTUM, INC. CORPORATION DELAWARE 9900 BREN ROAD EAST MINNETONKA MINNESOTA 55343

Attorney of Record: Joseph V. Myers, III

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the wording "OPTUM" and the design of a curved diamond shape with smaller diamond shapes set within the borders of the design.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 4844