Serial Number: 77690847

Reg Number: 3976325

Word Mark: NOCHE LATINA NBA

Translation: The English translation of "NOCHE LATINA" in the mark is "LATIN NIGHT".

Goods and Services: IC 041. US 100 101 107. G & S: Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television broadcasts of basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball events; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring the following non-downloadable content: television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball, basketball news in the nature of information, statistics, and trivia about basketball, on-line computer games, video games, interactive video games, action skill games, arcade games, adults' and children's party games, board games, puzzles, and trivia games; providing on-line magazines, guides, newsletters, coloring books, game schedules and greeting cards in the field of basketball over the internet; providing an online computer database in the field of basketball. FIRST USE: 20080331. FIRST USE IN COMMERCE: 20080331

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.02 - Men depicted as shadows or silhouettes of men; Silhouettes of men
02.01.19 - Athletes (men); Golfer; Men, athletes, strongmen; Strongmen
21.03.20 - Basketballs
24.09.07 - Advertising, banners; Banners
26.11.02 - Plain single line rectangles; Rectangles (single line)
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 03/13/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) NBA Properties, Inc. CORPORATION NEW YORK Olympic Tower 645 Fifth Avenue New York NEW YORK 10022

Attorney of Record: Anil V. George

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "NOCHE LATINA" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the wording "NOCHE LATINA NBA" presented on a stylized depiction of a basketball with a banner featuring the word "NOCHE LATINA" across the middle of the basketball and a rectangle containing the wording "NBA" and a silhouette of a basketball player at the bottom of the basketball.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1525782;1992917;3122889;AND OTHERS

SiteNo: 94188