Serial Number: 85622296

Reg Number: 4320037

Word Mark: NEW LIFE AGENCY INC. A NEW WORLD OF INSURANCE

Goods and Services: IC 036. US 100 101 102. G & S: Insurance actuarial services, insurance agency and brokerage, insurance brokerage services, insurance claims administration, insurance claims processing all in the field of assisted reproduction medical technologies; insurance administration in the field of health for use in connection with assisted reproduction medical technologies, assisted reproduction drug therapy, artificial insemination, in vitro fertilization, fertility enhancement therapy, third party egg donation, third party sperm donation, surrogate maternity and delivery medical care, IVF maternity and delivery medical care, and newborn medical care; Insurance agencies in the field of health for use in connection with assisted reproduction medical technologies, assisted reproduction drug therapy, artificial insemination, in vitro fertilization, fertility enhancement therapy, third party egg donation, third party sperm donation, surrogate maternity and delivery medical care, IVF maternity and delivery medical care, and newborn medical care; Insurance brokerage in the field of health for use in connection with assisted reproduction medical techniques, assisted reproduction drug therapy, artificial insemination, in vitro fertilization, fertility enhancement therapy, fertility enhancement drug therapy, third party egg donation, third party sperm donation, and third party surrogacy, surrogate maternity and delivery medical care, IVF maternity and delivery medical care, and newborn medical care; Insurance underwriting in the field of health for use in connection with assisted reproduction medical technologies, assisted reproduction drug therapy, artificial insemination, in vitro fertilization, fertility enhancement therapy, third party egg donation, third party sperm donation, surrogate maternity and delivery medical care, IVF maternity and delivery medical care, and newborn medical care. FIRST USE: 20120326. FIRST USE IN COMMERCE: 20120326

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.02 - Men depicted as shadows or silhouettes of men; Silhouettes of men
02.03.02 - Silhouettes of women; Women depicted as shadows or silhouettes of women
02.05.02 - Children depicted in silhouettes or profiles of children; Silhouettes of children
02.05.04 - Children, girl(s); Girls
02.05.05 - Boys; Children, boy(s)
02.05.06 - Baby; Children, baby or babies
02.07.04 - Families (adults and children); Groups, adults and children, including family groups
05.01.02 - Maple tree; Trees or bushes with a generally rounded shape, including deciduous trees
05.01.25 - Cypress tree; Other trees or bushes; Willow tree
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Filing Date: 05/10/2012

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) New Life Agency, Inc. CORPORATION CALIFORNIA Suite F-1 41-750 Rancho Las Palmas Drive Rancho Mirage CALIFORNIA 92270

Attorney of Record: Marc E. Hankin

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "LIFE" AND "AGENCY INC." APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, orange, yellow, green, blue, and gray is/are claimed as a feature of the mark. The mark consists of a silhouette of a tree that has a solid trunk and a top portion, wherein the top portion is formed out of the silhouettes of families with small children; the tree has a spectrum/gradient of visible light colors that changes, from top to bottom, from red-orange to orange to yellow-orange to green to blue-green to light blue in the top portion of the tree; the trunk changes from light blue to blue; the silhouettes of families with small children has three concentric circles of silhouettes, wherein the innermost circle has smaller silhouettes and the outermost circle has large silhouettes; each of the concentric circles has the heads of the family silhouettes radiating outward; the silhouettes include families holding hands, adults holding children, and adults lifting and playing with children; the center of the top portion appears to be bright and evokes a burst of light; centered below the tree is the phrase "NEW LIFE AGENCYINC."; wherein the word "INC." is in a smaller font; the words "NEW" and "AGENCYINC." are gray and the word "LIFE" is orange; the word "LIFE" has two orange half elliptical swooshes that surround from above and below; the phrase "a new world of insurance" is directly below the combined word "AGENCYINC."; the phrase "A NEW WORLD OF INSURANCE" is in orange and the word "INSURANCE" is in bold.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 8104