Serial Number: 85021073

Reg Number: 4129218

Word Mark: NEEBO

Translation: The word "NEEBO" has no meaning in a foreign language.

Goods and Services: IC 035. US 100 101 102. G & S: Providing information concerning commercial sales of used textbooks and digital media through handheld electronic devices comprised of scanners and computers from remote locations for purchasing used textbooks and digital media; value-added reseller services, namely, distributorship services featuring computer software licenses for the book store industry; business consulting to assist book stores in promoting the sale of book store merchandise through web sites maintained for the benefit of the book stores; discount group purchasing programs administered by an alliance of independent college book stores, namely, negotiating contracts with providers of shopping bag services, freight services, credit card services, long distance telephone services and check protection services to enable participant members to obtain discounts on the purchase of the same through the use of discount membership cards; association services, namely, promoting the interests of book store owners by promoting the sale of used books. FIRST USE: 20100115. FIRST USE IN COMMERCE: 20100115

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 04/22/2010

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) NEBRASKA BOOK COMPANY, INC. CORPORATION KANSAS 4700 South 19th Street Lincoln NEBRASKA 68512

(LAST LISTED OWNER) NEW NEBRASKA BOOK COMPANY, INC. CORPORATION DELAWARE 4700 SOUTH 19TH STREET LINCOLN NEBRASKA 68501

Attorney of Record: Cheryl L. Burbach

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3968022;4016137

SiteNo: 7615