Serial Number: 77859569

Reg Number: 3885020

Word Mark: NBA ENTERTAINMENT

Goods and Services: IC 041. US 100 101 107. G & S: Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, action skill games, arcade games, adults' and children's party games, board games, puzzles, and trivia games; electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others on-line through the Internet, all in the field of basketball; providing an online computer database in the field of basketball. FIRST USE: 19990131. FIRST USE IN COMMERCE: 19990131

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.03.01 - Ovals as carriers and single line borders

Filing Date: 10/28/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) NBA Properties, Inc. CORPORATION NEW YORK Olympic Tower - 645 Fifth Avenue New York NEW YORK 10022

Attorney of Record: Anil V. George

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ENTERTAINMENT" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the letters "NBA" with a silhouette of a basketball player next to the words "NBA ENTERTAINMENT" which are all enclosed in an oval.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1525782;1992917;2787911;AND OTHERS

SiteNo: 309428