Serial Number: 78752184

Reg Number: 3493939

Word Mark: NBA CARES NBA

Goods and Services: IC 041. US 100 101 107. G & S: Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television broadcasts of basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball events; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; basketball news in the nature of information, statistics, and trivia about basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, action skill games, arcade games, adults' and children's party games, board games, puzzles, and trivia games; providing on-line non-downloadable publications in the nature of magazines, guides, newsletters, coloring books, game schedules in the field of basketball over the internet; providing an online computer database in the field of basketball; Providing recognition and incentives by the way of awards to demonstrate excellence in the field of community outreach programs designed to promote the importance of education, encourage community awareness and fight illiteracy. FIRST USE: 20060131. FIRST USE IN COMMERCE: 20060131

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.07.02 - Globes with meridians and parallels only
02.01.02 - Men depicted as shadows or silhouettes of men; Silhouettes of men
02.01.19 - Athletes (men); Golfer; Men, athletes, strongmen; Strongmen
02.09.19 - Diving, humans; Humans, including men, women and children, depicted playing games or engaged in other sports; Playing games or sports, humans
02.11.01 - Hearts excluding hearts as carriers or depicted on playing cards
21.03.20 - Basketballs
26.11.21 - Rectangles that are completely or partially shaded
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved
26.17.13 - Letters or words underlined and/or overlined by one or more strokes or lines; Overlined words or letters; Underlined words or letters

Filing Date: 11/11/2005

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) NBA Properties, Inc. CORPORATION NEW YORK Olympic Tower-645 Fifth Avenue New York NEW YORK 10022

Attorney of Record: Anil V. George

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a representation of a globe and a basketball with a heart along side the "NBA" logo consisting of a basketball player silhouette.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1992917;2770669;2770671;AND OTHERS

SiteNo: 204127