Serial Number: 85421322

Word Mark: NATURE'S OWN 100% WHOLE WHEAT

Goods and Services: (ABANDONED) IC 030. US 046. G & S: Bakery goods, namely bread. FIRST USE: 20050000. USED IN ANOTHER FORM The mark was first used anywhere in a different form other than that sought to be registered at least as early as 00/00/1977. FIRST USE IN COMMERCE: 20050000

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 20.03.06 - Address labels; Hang tags; Identification tags; Labels; Tags (paper)
26.11.21 - Rectangles that are completely or partially shaded
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)

Filing Date: 09/13/2011

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) Flowers Bakeries Brands, LLC LIMITED LIABILITY COMPANY DELAWARE 1919 Flowers Circle Thomasville GEORGIA 31757

Attorney of Record: William H. Brewster

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "100% WHOLE WHEAT" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) yellow, brown, orange, white, green, and black is/are claimed as a feature of the mark. The mark consists of design features of three-dimensional product packaging for bread with the front of the package featuring a thick brown ribbon bordered in dark brown with a wheat design in the center, the words "NATURE'S OWN" in stylized yellow lettering outlined in orange and brown next to a covered pot with a ladle and two stalks of wheat all in yellow, a thick brown ribbon bordered in dark brown and featuring the words "100% WHOLE WHEAT No Artificial Preservatives, Colors or Flavors No High Fructose Corn Syrup", a smaller green ribbon bordered in black and featuring the words "14 Grams of Whole Grain per slice" and an orange heart with the words "Heart Healthy"; the bottom of the package featuring the words "NATURE'S OWN" in stylized yellow lettering outlined in orange and dark brown next to a covered pot with a ladle and two stalks of wheat all in yellow, thick brown ribbon bordered in dark brown and featuring the words "100% WHOLE WHEAT No Artificial Preservatives, Colors or Flavors No High Fructose Corn Syrup.", a smaller green ribbon bordered in black and featuring the words "14 Grams of Whole Grain per slice" adjacent to an orange heart with the words "Heart Healthy" in white; the back of the package featuring a brown panel with a yellow interior box that contains two stalks of wheat in orange, a pyramid with an individual ascending the inlaid stairs of the pyramid, and a stick representation of a human doing a split leap with the words "Grains for Life" underneath; the one side of the package featuring a brown panel with two stalks of wheat in orange and the words "NATURE'S OWN" in stylized yellow lettering outlined in orange and brown next to a covered pot with a ladle and two stalks of wheat all in yellow, the yellow outline of a box, and the characters "#1 Selling Variety Brand in the USA" in white, brown, orange, and yellow; the other side of the package featuring a brown panel with two stalks of wheat in orange, the words "NATURE'S OWN" in stylized yellow lettering outlined in orange and brown next to a covered pot with a ladle and two stalks of wheat all in yellow, and a yellow box with five dispersed lines within; and the top end of the package featuring six copies of the words "NATURE'S OWN" in stylized yellow lettering outlined in orange and brown next to a covered pot with a ladle and two stalks of wheat all in yellow and a thick brown ribbon bordered in dark brown and featuring the words "100% WHOLE WHEAT No High Fructose Corn Syrup." The dotted outline of the product packaging is intended to show the position of the mark and not the claimed part of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

Prior Registrations: 1121956;1563619;1707062;AND OTHERS

SiteNo: 7105