Serial Number: 78021657

Reg Number: 2517502

Word Mark: N

Goods and Services: IC 036. US 100 101 102. G & S: Insurance services for businesses, namely, providing comprehensive property and casualty insurance, risk management, underwriting in the field of life, health, accident, and disability; group life, health and disability insurance; insurance brokerage services; insurance claims administration; actuarial services; transportation risk management; information advisory and consultancy services all related to insurance and financial management; financial planning and consulting including employee pension (plan administration and consultation services as well as individual retirement accounts -- (IRA' s), including employer-sponsored IRA plans and qualified retirement plans; 401(k) -- plan design, installation, administration and fund management services; investment consultation, planning and management; estate planning and asset management; employee benefit plan consultation and administration; annuity underwriting; capital investment consultation; Devising and implementing wealth transfer strategies; Administration of executive benefits; and business succession planning. FIRST USE: 20001101. FIRST USE IN COMMERCE: 20001101

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 16.03.25 - Crosshairs; Gun sights; Viewers, slide, hand-held
24.15.04 - Arrowheads
24.15.10 - Arrows, more than one; More than one arrow

Filing Date: 08/17/2000

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) TrueNorth Principals, L.C. LIMITED LIABILITY COMPANY IOWA 421 Fourth Avenue SE Cedar Rapids IOWA 52401

Attorney of Record: Brett D. Papendick

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 8107