Serial Number: 79075700

Reg Number: 3896563

Word Mark: MURPHY'S PREMIUM RED ALE

Goods and Services: IC 032. US 045 046 048. G & S: Beers, porter, ale and stout

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.01.02 - Lion insignia (heraldic lion)
04.05.01 - Dragons; Griffons
20.03.06 - Address labels; Hang tags; Identification tags; Labels; Tags (paper)
20.03.10 - Bottle labels; Labels for bottles
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon

Filing Date: 10/22/2009

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) HEINEKEN IRELAND LIMITED LIMITED LIABILITY COMPANY IRELAND Lady's Well Brewery Leitrim Street CORK IRELAND

Attorney of Record: Keith E. Danish

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "PREMIUM RED ALE", "ESTD", "1856", "12 FL.OZ.", OR "PREMIUM IRISH-STYLE RED ALE BREWED TO THE ORIGINAL RECIPE" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) black, gold, green, red, cream and white is/are claimed as a feature of the mark. The mark consists of a stylized bottle label with an oval top and rectangular bottom; at the top of the oval is a stylized shield consisting of four quadrants divided horizontally in the middle by a black band with a stylized heraldic lion holding a bundle of wheat sitting on top of the shield, a stylized heraldic lion in each of the four quadrants of the shield, and three bundles of wheat in the horizontal band, all appearing in black, gold and red and outlined in cream; the term "ESTD" appears to the left of the shield in cream, and "1856" is in gold to the right of the shield, all on a green shaded background on the top portion of the oval; in the middle of the oval is the term "MURPHY'S" in black superimposed on a curved rectangular cream label with a single curved band in gold above and below "MURPHY'S", and the label is shadowed underneath in black; below the curved rectangular label is the term "PREMIUM" in white above the phrase "RED ALE" in white, all displayed on a diagonal, above the phrase "12 FL.OZ." in gold, all on a red background on the bottom portion of the oval; the wording "PREMIUM IRISH-STYLE RED ALE BREWED TO THE ORIGINAL RECIPE" is displayed in the rectangle at the bottom of the label in white on a red background with a thin white band above and below the wording; the color gold outlines the oval and rectangular portions of the bottle label.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1847441;1877199;2633968;AND OTHERS

SiteNo: 32764