Serial Number: 79120060

Word Mark: MOVIRI

Translation: The wording "MOVIRI" has no meaning in a foreign language.

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Computer software and hardware for assessing services provided to end users by Internet service providers, portals, search engines and websites; Computer software and hardware for assessing services and for improving the quality of services offered by users of company networks and intranets; Computer software and hardware for assessing the usability of websites; Computer software and hardware for implementing and improving website architectures and websites for electronic commerce; Computer software and hardware for applying forward error correction to Internet Protocol (IP) television streams; Computer software and hardware for the analysis and reporting of Internet Protocol (IP) television performance indicators; Computer software and hardware for modeling and forecasting business and marketing evolution of Internet Protocol (IP) television hardware, software, networking and contents requirements; Computer software and hardware for analyzing user activities, for collecting feedback from customers and for evaluating watched content on a media; Computer software and hardware for producing custom reports related to user behavior and preferences; Computer software and hardware for personalizing media services, namely, software and hardware for recommending content tailored to user preferences, software and hardware for unveiling content matching customer taste, software and hardware for providing a personalized list of programs, channels or movies. Computer software and hardware for increasing revenues, namely, software and hardware for proposing premium content to customer, software and hardware for bias recommendations assigning priorities to content generating revenues, software and hardware for planning acquisition based on estimation of customers preferences, software and hardware for increasing purchases recommending to customers their preferred content, software and hardware for targeting advertising

IC 042. US 100 101. G & S: Computer consultancy and technical assistance relating to the design and use of temporary use of non-downloadable computer programs, computer networks, computer hardware and computer software systems for applying forward error correction to Internet Protocol (IP) television streams, for the analysis and reporting of Internet Protocol (IP) television performance indicators, for modeling and forecasting business and marketing evolution of Internet Protocol (IP) television hardware, software, networking and contents requirements, for analyzing user activities, for collecting feedback from customers and for evaluating watched content on a media, for producing custom reports related to user behavior and preferences, for personalizing media services, for recommending content tailored to user preferences, for unveiling content matching customer taste, for providing a personalized list of programs, channels or movies, for increasing revenues, for proposing premium content to customer, for bias recommendations assigning priorities to content generating revenues, for planning acquisition based on estimation of customers preferences, for increasing purchases recommending to customers their preferred content, for targeting advertising; assessment services, namely, quality control for others in the field of assessing the quality of services provided to end users by Internet service providers, portals, search engines and websites; technical analysis and consultancy for implementing and improving website architectures in general and websites for electronic commerce; assessment services, namely, quality control for others in the field of assessing the quality of services provided by users of company networks and intranets; development and maintenance of websites for others. assessment services, namely, quality control for others in the field of website usability; rental of application software; computer and computer software rental

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 03/29/2012

Current Basis: 66A

Original Filing Basis: 66A

Owner: (APPLICANT) MOVIRI S.R.L. LIMITED LIABILITY COMPANY ITALY Via Broggi Giuseppe, 22 I-20129 MILANO ITALY

Attorney of Record: JOHN P. MURTAUGH

Description of Mark: Color is not claimed as a feature of the mark.

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 37077