Serial Number: 85559755

Word Mark: MOUNTAIN DEW JOHNSON CITY GOLD VINTAGE FROM THE MAKERS OF MOUNTAIN DEW DISTINCTIVE MALT FLAVORED SODA

Goods and Services: (ABANDONED) IC 032. US 045 046 048. G & S: Concentrates, syrups or powders used in the preparation of soft drinks; Soft drinks

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.01 - Busts of men facing forward; Heads of men facing forward; Men - heads, portraiture, or busts facing forward; Portraiture of men facing forward
02.11.06 - Beards; Hair; Hair extensions; Human hair, locks of hair, wigs, beards, mustaches; Mustaches; Toupees; Wigs
09.05.10 - Men's narrow-brimmed hats, including fedoras and derbies
20.03.10 - Bottle labels; Labels for bottles
24.09.07 - Advertising, banners; Banners
26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
26.03.21 - Ovals that are completely or partially shaded
26.11.02 - Plain single line rectangles; Rectangles (single line)
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 03/05/2012

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) PEPSICO, INC. CORPORATION NORTH CAROLINA 700 ANDERSON HILL ROAD PURCHASE NEW YORK 10577

Attorney of Record: ELIZABETH N. BILUS

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FROM THE MAKERS OF AND DISTINCTIVE MALT FLAVORED SODA" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) GREEN, RED, GOLD and WHITE is/are claimed as a feature of the mark. The mark consists of a label design consisting of the words MOUNTAIN DEW, JOHNSON CITY GOLD VINTAGE, FROM THE MAKERS OF MOUNTAIN DEW and DISTINCTIVE MALT FLAVORED SODA. The MOUNTAIN DEW logo depicts MOUNTAIN in GREEN and DEW in RED on a white background with a gold outline. The JOHNSON CITY GOLD VINTAGE portion depicts JOHNSON in green lettering on a white banner-like background outlined in green and gold; underneath is CITY in white lettering; underneath is GOLD in gold lettering outlined in white and red; underneath is VINTAGE in white script lettering on a red horizontal stripe background. Between the MOUNTAIN DEW and JOHNSON CITY GOLD VINTAGE portions is a design of a man's head and hat, which is white and green outlined in gold. The overall logos are on a green and gold oval design. On the left side of the man's head and hat design are the words FROM THE MAKERS in gold type; on the right side are the words OF MOUNTAIN DEW in gold type. Underneath VINTAGE are the words DISTINCTIVE MALT FLAVORED SODA in gold type. The overall background of the label is striped. The first field is gold, the second field is red with gold outlines, the third field is green, and the bottom is gold.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

Prior Registrations: 0820362;1335820;1512972;AND OTHERS

SiteNo: 107322