Serial Number: 75924631

Reg Number: 3021250

Word Mark: MOTION IS THE MEDIA

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Computer software and software-related communication protocols in the nature of a feature of computer software with or without instruction manuals sold as a unit, for use in the design and development of multimedia presentations; communication protocols in the nature of a feature of computer software for use in the evaluation, recordation, and reproduction of individual and system movement for use in various games, including computer video games, toys, point of sale devices, kiosks, and any other devices that use actual or representations of physical movement; educational and entertainment computer software for children in the field of motion sensing, tracking, recording of movement in multimedia play-action, role-playing or other similar children's games; computer software for interactive toys and games, point of sale devices, and kiosks capable of receiving and responding to instructions from users for allowing more realistic motion-centric interactivity between users; computer software for digitally representing motion and, based upon such digital representations, recreating, projecting, and simulating motion in all media, including, by way of example only, recreating motion represented in two-dimensional media (such as on a movie or computer display) into motions implemented and executed by single or multi-dimensional objects (such as remote-controlled toy), and vice-versa, and combining and mixing such digital representations of motion with other multi-media content. FIRST USE: 20040601. FIRST USE IN COMMERCE: 20040601

IC 042. US 100 101. G & S: Computer software design, development and programming for others of computer software and software-related communication protocols, formats and meta-languages or byte-code sequences, for use in the design and development of multimedia presentations; computer services for others in the nature of evaluating, recording, and reproducing individual and system movement for use in various computer-related games, toys, point of sale devices, kiosks, and any other devices that use actual or representations of physical movement; design and development for others of interactive toys and games, point of sale devices, and interactive computer kiosks capable of receiving and responding to instructions from users; computer services for others in the nature of digitally representing motion and, based upon such digital representations, re-creating, projecting, and simulating motion in all media, including, by way of example only, recreating motion represented in two-dimensional media (such as on a movie or computer display) into motions implemented and executed by single or multi-dimensional objects (such as a remote-controlled toy), and vice-versa, and combining and mixing such digital representations of motion with other multi-media content. FIRST USE: 20040601. FIRST USE IN COMMERCE: 20040601

Mark Drawing Code: (1) TYPED DRAWING

Filing Date: 02/22/2000

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) ROY-G-BIV Corporation CORPORATION WASHINGTON 401 Bingen Point Way, Suite 4 Bingen WASHINGTON 98605

Attorney of Record: Richard T. Black

Description of Mark: Color is not claimed as a feature of the mark.

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 501344