Serial Number: 85443123

Reg Number: 4167089

Word Mark: MISSISSIPPI MAMA'S BOOM BOOM BROOM

Goods and Services: IC 021. US 002 013 023 029 030 033 040 050. G & S: Brooms. FIRST USE: 20111001. FIRST USE IN COMMERCE: 20111001

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 11.09.04 - Brooms; Dusters (mops); Mops; Squeegee; Sweepers, carpet, non-electric
26.03.03 - Incomplete ovals; Ovals, incomplete
27.03.05 - Objects forming letters or numerals

Filing Date: 10/10/2011

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Black & White Connections, Inc. DBA Mississippi Mama CORPORATION MISSISSIPPI 61 Marais Ridge 80 Lake Wood Loop Hattiesburg MISSISSIPPI 39402

Attorney of Record: John I. Hanbury

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BROOM" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) blue and yellow is/are claimed as a feature of the mark. The mark consists of From the viewer's point of view. The back drop of the design is made up of a top left to right obtuse leaning oval. The upper portion of the logo is colored yellow. The bottom portion of the oval is colored blue. The large "M" begins and completes "ississippi" and "ama's" and it is positioned at the upper yellow portion of the circle; thereby creating the phrase "Mississippi Mama's". The large "M" is blue and shadowed by a yellow tint. ississippi is shadowed by a yellow tint and positioned next to the upper most portion of the large "M" creating the word "Mississippi". ama's is shadowed by a yellow tint and positioned next to the lowest most portion of the large "M" creating the word "Mama's". The Broom within the logo "Mississippi Mama's Boom Boom Broom" is colored blue and yellow. It is attached to slanted "B" with the broom handle creating the horizontal portion far left portion of the "B". From the viewer point of view, the broom is slanted in a right leaning obtuse angle. At the top of the broom is a hook ready-made blue cap. Directly below the cap are blue and yellow tassels/streamers. The handle of the broom is made up of 10 blue and 11 yellow small alternating stripes. Directly below the stripes are blue and yellow tassels/streamers which maintain a right lean. Below the hook ready-made cap is the 1st set of blue and yellow tassels/streamers, the blue and yellow handle, a 2nd set of blue and yellow tassels and the blue and yellow bottom straw part of the broom. There are four blue and three yellow stripes alternating in color making up the bottom straw part of the broom. Beginning at the bottom center blue half of the oval is the Broom which is the longest most portion of the B. The B connected to the broom begins and completes oom, oom and room; thereby making the phrase "Boom Boom Broom". "oom", "oom" and "room" are all stack on top of one another. The upper most oom is colored yellow and shadowed by a blue tint. The middle oom is colored yellow and shadowed by a blue tint. The bottom room is colored yellow and shadowed by a yellow tint.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 21668