Serial Number: 85171361

Reg Number: 4152566

Word Mark: MILK CHOCOLATE REESE'S PEANUT BUTTER CUPS MINIATURES PERFECT REESE'S MINIATURES

Goods and Services: IC 030. US 046. G & S: Candy. FIRST USE: 20100215. FIRST USE IN COMMERCE: 20100215

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.03.25 - Leaf, single; Other leaves
05.09.01 - Berries; Raspberries; Strawberries
08.03.01 - Candy bars, (chocolate); Chips, (chocolate); Chocolate candies; Chocolate chips
13.01.13 - Bulbs, electric light and flash; Flashbulbs; Fluorescent lights; Light bulbs, electric

Filing Date: 11/08/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE Suite 204 4860 Robb Street Wheat Ridge COLORADO 80033

Attorney of Record: Lois B. Duquette

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MILK CHOCOLATE" AND "PEANUT BUTTER CUPS" AND THE PICTORIAL REPRESENTATION OF THE GOODS BEING CANDY APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) orange, yellow, brown, white, tan, green, red and gold is/are claimed as a feature of the mark. The mark consists of an orange background. In the upper right hand corner are the stylized words "MILK CHOCOLATE" in brown. Below this is located the stylized wording "REESE'S" in the color yellow and outlined in brown. Below this is located a design of a peanut butter cup in the color brown across which is located the stylized wording "PEANUT BUTTER CUPS" in the color yellow. Below this is located the stylized wording "MINIATURES" in white and outlined in brown. Below this and across the entire orange background is a stylized design of a string of holiday lights where the string is green with the lights being represented by stylized design elements of four peanut butter cups in the colors red, gold, green and green from left to right. Below the design of the string of lights is located the stylized wording "PERFECT" in brown to the right of which is located the design of a holly berry with the berry in red and the leaves in green. Below the wording "PERFECT" and design of the holly berry is located the stylized wording "REESE'S" in the color yellow and outlined in brown. To the right of stylized wording "REESE'S" is located the stylized wording "MINIATURES" in white and outlined in brown. Above the stylized wording "MINIATURES" is located the design elements of one whole peanut butter cup in brown and the other that is half open with the outside in the color brown inside filling in the color tan. The dotted lining shown in the mark is not a feature of the mark but is intended to show placement of the mark on the package.

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 1074163;2322016;3601728;AND OTHERS

SiteNo: 21973