IC 042. US 100 101. G & S: Providing use of on-line, non-downloadable software for monitoring, tracking, and reporting on the performance of advertising of others; Application service provider services featuring software for use in decision, support, analytics and optimization of mobile advertising and digital media and for use in facilitating the placement of targeted mobile advertisements and content. FIRST USE: 20120524. FIRST USE IN COMMERCE: 20120702
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