Serial Number: 78670088

Reg Number: 3203513

Word Mark: MERMAIDIA

Goods and Services: IC 009. US 021 023 026 036 038. G & S: CALCULATORS, CAMERAS, EYEGLASS CASES, RADIOS INCORPORATING CLOCKS, DECORATIVE MAGNETS, TELEPHONES, ELECTRIC OUTLET COVERS, HEADPHONES, BICYCLE HELMETS, ELECTRIC SWITCH PLATES, RADIOS, SUNGLASSES; MUSICAL, AUDIO AND VIDEO SOUND RECORDINGS FEATURING GAMES AND STORYTELLING; AUDIO AND VIDEO CASSETTES, CD-ROMS TAPES AND DISCS ALL FEATURING MUSIC, GAMES AND STORYTELLING; COMPUTER MOUSE, COMPUTER MOUSE PADS, SCREENSAVER PROGRAMS, COMPUTER GAME JOYSTICKS, VIDEO GAME CARTRIDGES, INTERACTIVE VIDEO GAME PROGRAMS, INTERACTIVE MULTIMEDIA COMPUTER GAME PROGRAMS, COMPUTER GAME CARTRIDGES; PRERECORDED COMPUTER STORYTELLING SOFTWARE; COMPUTER SOFTWARE, COMPUTER PROGRAMS AND CD-ROMS ALL FEATURING ACTIVITIES, EDUCATIONAL INFORMATION, STORIES, GAMES, AND THE LIKE FOR CHILDREN AND YOUNG ADULTS, AND FOR CREATING GRAPHIC DESIGNS FOR CREATING PRINTED MATERIALS SUCH AS GREETING CARDS, BANNERS, CALENDARS, AND THE LIKE. FIRST USE: 20060714. FIRST USE IN COMMERCE: 20060714

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 07/14/2005

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) MATTEL, INC. CORPORATION DELAWARE M1-1518 333 CONTINENTAL BLVD. EL SEGUNDO CALIFORNIA 902455012

Attorney of Record: MICHAEL MOORE

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 211067