Serial Number: 77682659

Reg Number: 3812685

Word Mark: MEDIATRADE

Goods and Services: IC 016. US 002 005 022 023 029 037 038 050. G & S: Dictionaries; comic strips; comic books; cartoon strips; cartoon prints; greeting cards; printing paper; cardboard; blotting paper; copier paper; book bindings; bookbinding wire, tape and cloth; unmounted photographs; stationery; adhesive tape and glue for office use; painters' brushes; typewriters; paper hole punches; instructional and teaching supplies, namely, pencils, pens; marking pens; document folders; playing cards; printing types; stamp inking pads; rubber stamps; sleeves for holding and protecting stamps; pencil sharpeners; stationery and household adhesive tape; paper for calculating machines; pen-holders; ballpoint pens; fountain-pens; chalk; drawing compasses; drawing squares and rulers; envelopes; note paper; carbon paper; letter openers; posters; diaries; booklets pertaining to cinema and sports; general interest magazines; newspapers for general circulation; mail order catalog of film videocassettes; books in the field of history, art, sports, geography, and poetry

IC 028. US 022 023 038 050. G & S: Balloons; batting gloves; billiard ball; billiard table; archery implements, namely, bows and arrows; chess sets; fishing hooks; footballs; golf bags; costume masks; protective paddings for playing hockey; tennis rackets; sailboards; and surfboards

IC 035. US 100 101 102. G & S: Public relations and market research

IC 038. US 100 101 104. G & S: Television broadcasting and television program transmission; cable television transmission; telephone communications services; and electronic mail services

IC 041. US 100 101 107. G & S: Television and motion picture film production; cinema theaters; motion picture and cinematographic equipment rental; recording studios; television show production, conducting classes and seminars in the field of cinema; conducting tennis, swimming, football, basketball and ski competitions; organizing live musical and theatrical performances; theater performances; modeling for artists; entertainment services in the nature of live orchestral performances and record libraries

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 03/03/2009

Current Basis: 44E

Original Filing Basis: 1B;44E

Owner: (REGISTRANT) Reti Televisive Italiane S.p.A. CORPORATION ITALY Largo del Nazareno 8 Rome ITALY

Attorney of Record: Michelle L. Visser

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2687995

SiteNo: 324364