Serial Number: 78838846

Reg Number: 3311984

Word Mark: MEDIACART

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Electronic information delivery and tracking system consisting of computer hardware, computer software for use in delivering and tracking electronic information, namely, for determining and displaying the contents of a shopping cart, for determining the location of the shopping cart or products within a store, for delivering and displaying advertisements, product promotions, product pricing, product information, recipes, nutritional information, store-related notifications, shopping lists, news, weather, and other information to a video display on the shopping cart, for responding to voice commands, for responding to commands from cart-mounted interactive navigation buttons, for scanning products, and for collecting and storing data related to consumer purchases; bar code scanners, microphones, batteries, battery chargers, Radio Frequency Identification (RFID) scanners, RFID readers, RFID antennas, wireless receivers, and video displays for mounting on shopping carts; computer hardware, computer software for use in delivering and tracking electronic information for determining and displaying the contents of a shopping cart, for determining the location of the shopping cart or products within a store, for delivering and displaying advertisements, product promotions, product pricing, product information, recipes, nutritional information, store-related notifications, shopping lists, news, weather, and other information to a video display on the shopping cart, for responding to voice commands, for responding to commands from cart-mounted interactive navigation buttons, for scanning products, and for collecting and storing data related to consumer purchases. FIRST USE: 20050800. FIRST USE IN COMMERCE: 20070500

IC 012. US 019 021 023 031 035 044. G & S: Technology-enabled shopping carts. FIRST USE: 20050800. FIRST USE IN COMMERCE: 20070500

IC 035. US 100 101 102. G & S: Retail marketing services, namely, promoting the goods of others through direct product advertising at the point of purchase in a retail store on technology-enabled shopping carts; marketing analysis services, namely, analyzing consumer purchasing data to evaluate advertising and product promotion effectiveness and creating reports from such data; consumer research, namely, collecting, storing, mining, processing and analyzing consumer data to evaluate shopper purchasing habits, advertising effectiveness, and product replenishment needs. FIRST USE: 19991200. FIRST USE IN COMMERCE: 20070100

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 03/16/2006

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Media Cart Holdings, Inc. CORPORATION DELAWARE 1004 Avenue N, Suite 100 Plano TEXAS 75074

Attorney of Record: Shannon W. Bates

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 196578