Serial Number: 85402874

Word Mark: MCORE

Goods and Services: (ABANDONED) IC 035. US 100 101 102. G & S: Advertising, marketing, and promotional services; business marketing consultation services; business intelligence services; business research services; business information services; marketing analysis services; marketing consultation in the field of mobile and online marketing, advertising, and consumer engagement; placing advertisements for others; ad serving, namely, placing advertisements on websites, mobile websites, and microsites for others using specialized computer software; marketing and consulting services in the field of promotion and tracking goods, services and brands via mobile, social, and online media to drive consumer interest, engagement and action; advertising services, public relations, and marketing services provided by means of indirect and direct methods of marketing communications, namely, social media, search engine marketing, internet marketing, and mobile marketing; developing advertising campaigns for others; developing marketing strategies, concepts and tactics for others; provision of online database of consumer preferences, behavior, lifestyle and demographic data for use in predicting consumer behavior in relation to advertising campaign planning, marketing, and product distribution planning; online retail store services featuring computer games, computer software, mobile applications, ring tones and electronic wallpaper; online retail store services featuring hardware devices and accessories in the field of mobile computing, and electronic reader software, namely, software for encrypting, decrypting, storing, loading, displaying, and reading electronic books, magazines, and other electronic publications; licensing of computer software for third parties in the fields of mobile computing, productivity, and electronic reader software, namely, software for encrypting, decrypting, storing, loading, displaying, and reading electronic books, magazines, and other electronic publications. business services, namely, analyzing consumer preferences, behavior, and lifestyle data and providing reports that segment consumers into demographic groups and forecast and predict future consumer behavior by segment for marketing, advertising, and product distribution planning purposes; business services, namely, developing and applying operational research and mathematical procedures to create databases for use in the fields of marketing, advertising, and consumer preferences, behavior and lifestyle analytics

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 08/19/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Motricity, Inc. CORPORATION DELAWARE 601 108th Avenue NE, Suite 800 Bellevue WASHINGTON 98004

Attorney of Record: Lynne E. Graybeal

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

Prior Registrations: 3548863

SiteNo: 3765