Serial Number: 79102281

Reg Number: 4351990

Word Mark: MARTELL CORDON BLEU 100 CENTENARY EDITION 1912-2012

Translation: The English translation of "CORDON BLEU" and "FONDEE EN" in the mark is BLUE RIBBON and FOUNDED IN.

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverages except beers

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides
20.03.10 - Bottle labels; Labels for bottles
26.11.02 - Plain single line rectangles; Rectangles (single line)
26.11.13 - Rectangles (exactly two rectangles); Two rectangles
26.11.21 - Rectangles that are completely or partially shaded
26.11.28 - Miscellaneous designs with overall rectangular shape; Rectangular shapes (miscellaneous overall shape)

Filing Date: 07/28/2011

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) MARTELL & Co SOCIETE ANONYME FRANCE Place Edouard Martell F-16100 COGNAC FRANCE

Attorney of Record: Jess M. Collen

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "CENTENARY EDITION", "100", "FONDEE EN 1715", AND "CENTENARY EDITION 1912-2012" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) gold, blue, gray and silver is/are claimed as a feature of the mark. Bottle on a blue background; the cap and seal are silver-colored; the frame around the word "MARTELL", as well as the bird in flight are gold-colored; all the other characters and logos are grey/silver-colored. The mark consists of a three-dimensional configuration of a blue bottle with the outline of the bottle and cap in broken lines; the broken lines are used to show placement of the mark and the shape of the bottle and cap are not claimed as features of the mark. The cap and seal are silver-colored with the wording "CENTENARY EDITION 1912-2012" and the number "100" with the "00" represented by the infinity sign stamped on the silver seal, and the wording "CENTENARY EDITION" stamped around the bottom of the cap. The ribbon running from the cap to the seal is blue with silver edging with the words "J MARTELL" in silver script. The frame around the word "MARTELL" as well as the flying bird are gold-colored; the words "MARTELL" and "CORDON BLEU 100 CENTENARY EDITION 1912-2012" are in silver. Below the word "MARTELL" is a gray and silver shield with three blue mallets; the word "FONDEE" in gold is to the left of the shield and the wording "EN 1715," also in gold, is to the right of the shield.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3127069;3692707;4097920;AND OTHERS

SiteNo: 49531