Serial Number: 77823714

Word Mark: MAHINDRA RISE.

Goods and Services: (ABANDONED) IC 007. US 013 019 021 023 031 034 035. G & S: Forge bellows; tool bits for machines; drill bits for power drills; agricultural implements and machines, namely, front end loaders, rigid tyne cultivators, rotary tillers, ploughs, harrows, levellers, threshers, power sprayers, combine harvesters, reapers, front end dozers, seed drills, fertilizer drills, power-operated post hole diggers, rice transplanters, mowers, bailers, power-operated box blades, egg incubators, incorporators, and earth augers; powerhouses, namely, generators of electricity; compacting machines for earth, trash, and industrial trash; couplings for machines; mobile cranes; power transmission belts for machines; transmission gears for machines; engines and motors not for land vehicles; earth moving machines, namely, bulldozers, backhoes, graders, loaders, front loaders, scarifiers, and scrapers; electric generators; electric hammers; tractor towed fertilizer applicators; power operated garden hose reels; pneumatic hammers, tractor towed harrows, lawn mowers; machine parts, namely, blades, blades for power saws; machine parts, namely, bushings, ball bearings, ball rings for bearings, roller bearings, bearings for transmission shafts being parts of machines; clutches for machines, motor and engine cylinders, connecting rods for machines, motors and engines except for land vehicles other than agricultural and industrial-type vehicles; belts for conveyers; machine fly-wheels; transmission gears for machines; centrifugal pumps; oil pumps for use in motors and engines. Engines for marine applications, namely, boats and fish pond aerators; diesel engines for water pumps and for agricultural machines; attachments for earth-moving machines in the nature of loaders, namely, bail spears, forks, buckets; spare mechanical engine parts for tractors, namely, fuel pumps, pistons, heads; pneumatic grease guns; spray painting guns; injection plastic molding machines; kick starters for motorcycles; lathes; and internal combustion engines for machine operation and replacement parts therefor

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.03.12 - Ovals with bars, bands and lines
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.06 - Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal

Filing Date: 09/10/2009

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) MAHINDRA & MAHINDRA LIMITED CORPORATION INDIA Mahindra Towers, Worli Road, No. 13 Worli Mumbai 400018 INDIA

Attorney of Record: JAY A. BONDELL

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the words "Mahindra Rise." in stylized lettering beneath a broken circle design within which three lines converge toward the top inside edge of the circle to create the impression of a stylized letter "M".

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

Prior Registrations: 1679947;2255311;2806076;AND OTHERS

SiteNo: 295315