Serial Number: 78248462

Reg Number: 3165889

Word Mark: M FINANCIAL GROUP

Goods and Services: IC 036. US 100 101 102. G & S: Financial investment in the field of insurance; insurance actuarial services; underwriting, issuing, and administration of life and health non-commercial reinsurance, namely, reinsurance agreements with insurance companies that have marketing agreements with applicant with respect to policies sold by applicant's affiliated individuals; investment advisory services; insurance and financial consulting services; mutual fund services; annuity underwriting services; life insurance underwriting services; insurance product development services, namely, designing for others life, disability, and long-term care insurance and promotional materials distributed in connection therewith; underwriting, issuing, and administration of disability and long-term care insurance; financial services, namely, planning and providing nonqualified benefit plans, deferred compensation plans, and executive compensation plans; financial consulting services in the field of development of funding mechanisms to finance nonqualified benefit plans, deferred compensation plans and executive compensation plans; administration of nonqualified benefit plans, deferred compensation plans, and executive compensation plans; underwriting, issuing and administration of life insurance offered in nonqualified plans; and third party administration of nonqualified benefit plans, deferred compensation plans, and other executive compensation plans. FIRST USE: 20030603. FIRST USE IN COMMERCE: 20030603

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.11.13 - Rectangles (exactly two rectangles); Two rectangles
26.11.16 - Rectangles touching or intersecting
26.11.21 - Rectangles that are completely or partially shaded
26.11.25 - Rectangles with one or more curved sides
26.17.13 - Letters or words underlined and/or overlined by one or more strokes or lines; Overlined words or letters; Underlined words or letters
27.03.01 - Geometric figures forming letters, numerals or punctuation

Filing Date: 05/12/2003

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) M Financial Holdings Incorporated CORPORATION DELAWARE 1125 NW Couch Street Suite 900 Portland OREGON 97209

Attorney of Record: Bingham B. Leverich, Esq.

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "Financial Group" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the words M FINANCIAL GROUP accompanied by the design element of a stylized letter M.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1910636;1915703

SiteNo: 7826