Serial Number: 77089949

Reg Number: 3890432

Word Mark: M

Goods and Services: IC 016. US 002 005 022 023 029 037 038 050. G & S: Publications and printed matter, namely, stickers, decals, paper banners and flags, bumper stickers, statistical books and guide books in the field of hockey; catalogs featuring hockey; commemorative game and souvenir programs in the field of hockey, paper pennants and printed certificates in the field of hockey; entertainment printed certificates for fans, newsletters, brochures, pamphlets, and game schedules in the field of hockey; bank checks. FIRST USE: 20070125. FIRST USE IN COMMERCE: 20081029

IC 025. US 022 039. G & S: Clothing, namely, T-shirts, shirts, polo shirts, sweatshirts, sweatpants, pants, jerseys, hats, caps, warm-up suits, warm-up pants, warm-up tops, jackets, wind resistant jackets. FIRST USE: 20070125. FIRST USE IN COMMERCE: 20071204

IC 028. US 022 023 038 050. G & S: Toys, games and sporting goods, namely, hockey pucks; hockey kits comprised of hockey equipment or toy hockey equipment such as pucks, hockey sticks and hockey goalie pads. FIRST USE: 20070125. FIRST USE IN COMMERCE: 20091230

IC 035. US 100 101 102. G & S: Computerized on-line retail store, ordering, retail, electronic retailing, catalog and mail order catalog services featuring an array of hockey-themed merchandise; promoting the goods and services of others by allowing sponsors to affiliate these goods and services with a hockey program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the internet; conducting public opinion poll surveys and public opinion poll surveys in the field of hockey for business and non-business and marketing and non-marketing purposes over the internet; conducting interactive public opinion polls in the field of hockey. FIRST USE: 20070125. FIRST USE IN COMMERCE: 20070125

IC 041. US 100 101 107. G & S: Entertainment services, namely, sporting activities involving the performance by a hockey team; entertainment and educational services in the nature of ongoing television and radio programs in the field of hockey and rendering live hockey games and hockey exhibitions; the production and distribution of radio and television broadcasts of hockey games, hockey events and programs in the field of hockey; conducting and arranging hockey clinics and coaches' clinics and hockey events; entertainment services in the nature of personal appearances by a costumed mascot at hockey games and exhibitions, clinics, promotions and other hockey-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring the following content-- television highlights, interactive television highlights, radio programs, radio highlights, and audio recordings in the field of hockey, hockey news in the nature of information, statistics, and trivia about hockey; on-line computer games; providing nondownloadable on-line magazines, newsletters, and game schedules in the field of hockey over the Internet. FIRST USE: 20070125. FIRST USE IN COMMERCE: 20070125

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 21.03.25 - Archery arm guards; Athletic supporters; Badminton shuttlecocks (birdies); Bags, punching; Balance beams (gymnastic); Basketball backboards; Basketball hoops; Batons, twirling; Billiard cue sticks; Boxing bags; Catcher's mask; Cues, billiard; Decoys, hunting; Diving boards; Face masks (sports); Face Masks, catcher's; Fins, swim; Goal posts, football; Gym bars (jungle gyms, monkey bars); Gymnastic apparatus; Handgrips, exercise; Hockey pucks; Horse apparatus (gymnastic); Masks, athletic; Masks, catcher's; Masks, fencing; Masks, scuba; Pads, protection (athletic); Parallel bars; Playground equipment; Pool cues; Pucks; Scuba fins or flippers; Scuba masks; Scuba snorkels; Shuttlecocks, badminton birdies; Supporters, athletic; Swim fins; Swim masks; Tees, kicking; Tennis ball throwers (mechanical device); Tetherball game; Trampolines; Twirling batons; Vaulting horses, gymnastic
26.17.07 - Heat, lines depicting; Lines depicting speed, propulsion, heat or wind; Propulsion, lines depicting; Speed, lines depicting; Wind, lines depicting
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Filing Date: 01/24/2007

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Cavaliers Hockey Holdings, LLC LIMITED LIABILITY COMPANY DELAWARE 1 Center Court Cleveland OHIO 44115

Attorney of Record: Charles A. Crehore

Description of Mark: The color(s) black, blue, red, yellow and white is/are claimed as a feature of the mark. The mark consists of a stylized "M" in black and outlined partially with red lines; a flat cylinder representing a black hockey puck and outlined in white; and a curved blue swoosh line cutting partially across the stylized "M", divided partially by a white line, and outlined partially with white, yellow and red lines.

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 13268