Serial Number: 85614911

Word Mark: M

Goods and Services: IC 035. US 100 101 102. G & S: Retail store services featuring confectionery products, toys, apparel, housewares, jewelry, gift novelties, office and stationery supplies

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 07.03.06 - Art galleries; Bars, cocktail Lounge; Delicatessens; Discos; Drive-in-theaters; Galleries, art; Grocery stores; Restaurants; Service stations; Stores (building); Supermarket; Theaters
07.11.09 - Brick walls; Fences (including barbed wire and chain link); Garden equipment, fencing; Gates; Walls
07.15.25 - Fiberglass; Floor tiles; Gravel; Shingles; Tiles
12.01.08 - Bathroom articles, cabinets; Benches, Work; Book shelves; Bookcase; Cabinets, bathroom; Cabinets, file; Cabinets, gun; Cabinets, kitchen; Cabinets, medicine; Chests, bedroom; Chests, medicine; China cabinets; Counters, store; Cupboard; Curio cabinets; Drawers (chests); Dressers; File cabinets; Gun cabinets; Medicine cabinets; Phonograph record cabinets; Record cabinets; Shelves; Storage cabinets; Work benches
18.07.02 - Gondolas
26.01.21 - Circles that are totally or partially shaded.
26.01.31 - Circles - five or more; Five or more circles
29.03.01 - Red or pink (single color used on a portion of the goods)
29.03.02 - Brown (single color used on a portion of the goods)
29.03.03 - Blue (single color used on a portion of the goods)
29.03.06 - Green (single color used on a portion of the goods)
29.03.07 - Orange (single color used on a portion of the goods)
29.03.08 - Yellow or gold (single color used on a portion of the goods)
29.03.09 - White (single color used on a portion of the goods)

Filing Date: 05/02/2012

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Mars, Incorporated CORPORATION DELAWARE 6885 Elm Street McLean VIRGINIA 221013883

Attorney of Record: Cristina A. Carvalho

Description of Mark: The color(s) yellow, red, orange, blue, green, brown and white is/are claimed as a feature of the mark. The mark consists of three-dimensional trade dress for the appearance of an interior display within a retail store. The display is characterized by the prominent use of the color yellow and images of circles in the colors yellow, red, orange, blue, green, and brown, each with a white letter "m" inside the circle, throughout the display. The display consists of two rounded panels at the entryway to the display, a ceiling, four walls and a floor. The panels are covered in their entirety by the color yellow, along with images of circles in the colors yellow, red, orange, blue, green, and brown. Each circle contains a white stylized letter "m". The ceiling is covered in its entirety by the color yellow. Each wall also displays the color yellow in the background and/or as a border. The floor contains a yellow gondola, as well as images of yellow, green, red, and blue circles, each displaying a white stylized letter "M".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3336485;3348192;3352030;AND OTHERS

SiteNo: 1641