Serial Number: 78798740

Reg Number: 3548285

Word Mark: M 3

Goods and Services: IC 041. US 100 101 107. G & S: Entertainment services, namely, baseball games, competitions and exhibitions rendered live and through broadcast media including television and radio, and via a global computer network or a commercial on-line service; information services, namely, providing information in the field of sports, entertainment and related topics, and providing for informational messages relating thereto; entertainment services, namely, providing multi-user interactive computer games all via a global computer network or a commercial on-line service; educational services in the nature of baseball skills programs, baseball camps, seminars and clinics offered live and through on-line instruction; entertainment services, namely, production of programming broadcast via television, radio and a global computer network or a commercial on-line service; organizing community sporting events; providing facilities for sports tournaments and competitions and award programmes relating to baseball; organizing and conducting fantasy sports, sports contests and sweepstakes; fan clubs; providing on-line newsletters in the field of baseball; providing recognition and incentives by the way of awards to demonstrate excellence in the field of baseball; live performances by costumed characters and performances featuring costumed or cartoon characters exhibited over television, satellite and video media. FIRST USE: 19910405. FIRST USE IN COMMERCE: 19910405

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.20 - Bakers (men); Butchers (men); Chefs (men); Men, butchers, chefs, and bakers
02.01.31 - Men, stylized, including men depicted in caricature form
02.09.05 - Humans, including men, women and children, depicted running; Running, humans
02.11.06 - Beards; Hair; Hair extensions; Human hair, locks of hair, wigs, beards, mustaches; Mustaches; Toupees; Wigs
09.03.06 - Camisoles; Exercise clothes, sweatshirts; Jerseys; Shirts; Sweatshirts; Tank tops
09.03.15 - Bow ties; Neckties; Ties, neckties or bow ties
09.05.06 - Chef's Hat

Filing Date: 01/25/2006

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Milwaukee Brewers Baseball Club Milwaukee Brewers Holdings LLC, a Delaware limited liability company, its sole general partner LIMITED PARTNERSHIP WISCONSIN Miller Park One Brewers Way Milwaukee WISCONSIN 53214

Attorney of Record: Mary L. Kevlin

Description of Mark: Color is not claimed as a feature of the mark.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2378717;2378718;2380582;2384821;AND OTHERS

SiteNo: 6973