Serial Number: 78799879

Reg Number: 3891488

Word Mark: LOS OSUNA REPOSADO 100% AGAVE AZUL MEXICO 38% ALC. VOL. DESDE 1876 CONT. NET. 750 ML.

Translation: The wording "LOS OSUNA" has no meaning in a foreign language. The English translation of the word "MADURO" in the mark is AGED.

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverage produced from a brewed malt base with natural flavors. FIRST USE: 20070103. FIRST USE IN COMMERCE: 20091200

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.15.06 - Advertising, skywriting; Clouds; Fog
01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids
02.01.31 - Men, stylized, including men depicted in caricature form
02.09.09 - Gardening, humans; Humans, including men, women and children, depicted working in fields, on lawns or in gardens; Working in fields, humans
05.13.25 - Bales of hay or straw; Hay in bales; Other plants including bales of hay or straw; Straw in bales
24.09.07 - Advertising, banners; Banners
26.11.21 - Rectangles that are completely or partially shaded
26.11.25 - Rectangles with one or more curved sides

Filing Date: 01/26/2006

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) VINATA SANTA CLARA, S.A. DE C.V. SOCIEDAD ANONIMA MEXICO CAMARON SAVALO NO. 500 ZONA DORADA MAZATLAN MEXICO 82110

Attorney of Record: Dwayne K. Goetzel

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "40% ALC. VOL. (80 PROOF)" AND "CONT. NET. 750 ML." AND "SPIRITS DISTILLED FROM AGAVE" AND "PRODUCT OF MEXICO" AND "MADURO" AND "100% BLUE AGAVE" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) black, gold, white, blue and burgundy is/are claimed as a feature of the mark. The mark consists of an oval shield with a banner at the bottom of the shield, the shield and the banner have a gold, blue and burgundy border, the central field of the shield is gold with the design of the sun with black rays shining through a white cloud outlined in black with a smaller white cloud outlined in black to the left, a man with white clothes outlined in black is below the clouds working in a field of tan agave plants outlined in black, above the clouds appears the words "LOS OSUNA" in stylized burgundy lettering with a white and black border with gold shadowing, above and to the left of the word "LOS" appears the wording "40% Alc. Vol. (80 Proof)" in black while above and to the right of the letters "UNA" in "OSUNA" appears the wording "CONT. NET. 750 ml." in black, the wording, at the top of the shield the wording "Spirits Distilled From Agave" appears in white with a black border in an arch, the wording "PRODUCT OF MEXICO" in gold appears in a line directly below, with "MADURO" in tall thin gold letters below and directly above the letters "S OSU" in LOS OSUNA, inside the banner at the bottom appears the wording "100% BLUE AGAVE" in gold.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 61150