LOCO CALIENTE
Serial Number: 78364805
Reg Number: 3003747
Word Mark: LOCO CALIENTE
Translation: The foreign wording in the mark translates into English as Crazy Hot.
Goods and Services: IC 043. US 100 101. G & S: Restaurant services providing festive Mexican fare. FIRST USE: 20030516. FIRST USE IN COMMERCE: 20040507
Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code: 05.11.09 - Peppers
26.11.11 - Rectangles divided twice into three sections
26.11.28 - Miscellaneous designs with overall rectangular shape; Rectangular shapes (miscellaneous overall shape)
Filing Date: 02/09/2004
Current Basis: 1A
Original Filing Basis: 1B
Description of Mark: The color(s) purple, aqua, green-yellow, light-yellow, red, green, black, brown and white is/are claimed as a feature of the mark. The mark consists of A purple horizontal square in the background with a smaller vertical purple rectangle in front and centered and a smaller aqua rectangle within the purple rectangle and a green-yellow off shape square on the top which all sits on top of a horizontal green-yellow rectangle within a larger horizontal purple rectangle. Within the green-yellow off shape square are 6 various shaped light-yellow triangles on top of the square and 7 various shaped light-yellow triangles on the bottom acting as a border, sitting over the square in the center and running into the various shaped background is a large horizontal chili pepper, which is red with a green leaf and brown stem on top and has a black and brown border. Under the green-yellow off shape square that contains the chili pepper and within the smaller aqua rectangle within the purple rectangle is the word "Loco" in white capital letters with a green-yellow underline under the first "o." In the bottom horizontal green-yellow rectangle is the word "Caliente," which is in all capital purple letters with a white border and there is a red backward arrow pointing towards the last "E," in place of the middle dash.
Type of Mark: SERVICE MARK
Register: PRINCIPAL
Live/Dead Indicator: LIVE
SiteNo: 68569