Serial Number: 78664804

Reg Number: 3415726

Word Mark: LIVEITUP MAKE LIFE A VACATION

Goods and Services: IC 035. US 100 101 102. G & S: Administration of a fee-based membership incentive rewards and customer frequency or loyalty program enabling members to obtain discounts and information on air and ground travel, travel insurance, car rentals, emergency roadside assistance, resort and hotel accommodations, cruises and vacation packages, amusement or theme parks and attractions, leisure and entertainment services, shopping, and restaurant dining; promoting the goods and services of others by means of offering discounts on hotels, resort accommodations, restaurants, airfares, attractions, tour packages, car rentals, and other products and services offered by retail and service merchants; administration of a fee-based membership incentive rewards and customer frequency or loyalty program by providing and arranging for ticket reservations for entertainment events; administration of a fee-based membership incentive rewards and customer frequency or loyalty program by arranging for concierge services in a wide variety of fields comprised of making requested personal arrangements and reservations and providing customer-specific information to meet individual needs. FIRST USE: 20051007. FIRST USE IN COMMERCE: 20051007

IC 039. US 100 105. G & S: Travel agency services for members of a customer loyalty program, namely, making reservations and bookings for ground and air transportation; providing information for members concerning travel and tour; providing travel information for members via global computer networks. FIRST USE: 20051007. FIRST USE IN COMMERCE: 20051007

IC 041. US 100 101 107. G & S: Arranging for ticket reservations for entertainment events for members of an incentive rewards and customer frequency or loyalty program. FIRST USE: 20051007. FIRST USE IN COMMERCE: 20051007

IC 043. US 100 101. G & S: Travel agency services for members of a customer loyalty program, namely, making reservations and bookings for temporary lodging and accommodations; providing travel-lodging information. FIRST USE: 20051007. FIRST USE IN COMMERCE: 20051007

IC 045. US 100 101. G & S: Concierge services for members of an incentive rewards and customer frequency or loyalty program in a wide variety of fields, comprised of making requested personal arrangements and reservations and providing customer-specific information to meet individual needs rendered together via global computer networks. FIRST USE: 20051007. FIRST USE IN COMMERCE: 20051007

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.03.02 - Ovals, plain single line; Plain single line ovals
26.03.13 - Ovals, exactly two (not concentric); Two ovals
26.17.07 - Heat, lines depicting; Lines depicting speed, propulsion, heat or wind; Propulsion, lines depicting; Speed, lines depicting; Wind, lines depicting

Filing Date: 07/06/2005

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Interval Holdings, Inc. CORPORATION DELAWARE 6262 Sunset Drive Miami FLORIDA 33143

Attorney of Record: Susan A. Smith

Description of Mark: The color(s) orange, blue, yellow and black is/are claimed as a feature of the mark. The color orange appears in the words "LIVE" and "UP". The color blue appears in the words "IT" and "MAKE LIFE A VACATION", and in the hoop around the letter "I" in the word "LIVE". The color yellow appears in the hoop around the letter "I" in the word "IT". The color black appears in the outline of letters in the wording "LIVE IT UP".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 64614