(REGISTRANT) Jacobsen, Sam J. INDIVIDUAL UNITED STATES 8401 Greenway Blvd., P.O. Box 620127 Middleton WISCONSIN 53562

Filing Date:

LIKE IT IS

Serial Number: 78793337

Reg Number: 3250970

Word Mark: LIKE IT IS

Goods and Services: IC 041. US 100 101 107. G & S: Providing an on-line periodical publication on a variety of topics of interest to consumers focusing on the commercial relationship between a customer and a provider of goods and/or services in the fields of insurance, finance, investment, retirement, health, health care, consumer issues, employment, education, technology, business ethics, entrepreneurism, travel, home and automobile maintenance, home and automobile repair, and providing consumer tips and information, and product and service evaluations and recommendations. FIRST USE: 20060417. FIRST USE IN COMMERCE: 20060417

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 01/17/2006

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Jacobsen, Sam J. INDIVIDUAL UNITED STATES 8401 Greenway Blvd., P.O. Box 620127 Middleton WISCONSIN 53562

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3080065

SiteNo: 69588

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