Serial Number: 77461622

Word Mark: JOSE CUERVO RESERVA DE LA FAMILIA TEQUILA ANEJO JOSE CUERVO HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA 1OO% AGAVE PROPIETARIO JOSE CUERVO ELABORADO EN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400 COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO

Translation: The English translation of "CUERVO" is "CROW" or "RAVEN". The English translation of "RESERVA DE LA FAMILIA" is "FAMILY RESERVE". The English translation of "ANEJO" is "AGED". The English translation of "PROPIETARIO" is "PROPRIETARY" or "PROPERTY". The English translation of "ELABORADO EN", is "MADE IN." The English translation of "COMPANIA PREMIDIA MUNIALMENTE CON MEDALLAS DE ORO" is "WORLDWIDE GOLD-MEDAL AWARD-WINNING COMPANY".

Goods and Services: IC 033. US 047 049. G & S: Tequila. FIRST USE: 19950300. FIRST USE IN COMMERCE: 19950300

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.31 - Men, stylized, including men depicted in caricature form
02.03.24 - Women, stylized, including women depicted in caricature form
02.07.01 - Groups, males
02.07.03 - Groups, males and females
05.13.25 - Bales of hay or straw; Hay in bales; Other plants including bales of hay or straw; Straw in bales
07.03.25 - Aquariums (buildings); Convention hall; Hospitals; Libraries, public libraries; Schools; Wash, car (commercial)
15.05.25 - Facsimile machines; Postage meters; Ribbons, typewriter; Tickertape machines
17.03.25 - Brooches; Cuff-links; Earrings; Locket; Necktie clasps and fasteners; Pins, jewelry; Tie tacks
19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides
24.05.02 - Seals having some other shape
24.09.07 - Advertising, banners; Banners
26.03.02 - Ovals, plain single line; Plain single line ovals
26.15.02 - Plain single or multiple line polygons; Polygons (plain, single line)

Filing Date: 04/30/2008

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) Tequila Cuervo La Rojena, S.A. de C.V. CORPORATION MEXICO Circunvalacion Sur #44A, Fraccionamiento Las Fuentes, Zapopan Jalisco Codigo MEXICO 45070

Attorney of Record: Lawrence E. Abelman

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "TEQUILA", "ANEJO", "HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA", "100% AGAVE", "MADE IN", "TEQUILA JALISCO 46400", AND "COMPANIA PREMIDIA MUNIALMENTE CON MEDALLAS DE ORO", AND THE COLOR BROWN AS IT IS USED AS THE COLOR OF THE GLASS BOTTLE APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, green, gold, blue, yellow, black, white, brown is/are claimed as a feature of the mark. The color in the mark consists of the color(s) red, green, gold, blue, yellow, black, white, and brown with the color red appearing in the words "JOSE CUERVO", "TEQUILA", "100% AGAVE", and in the wax-like seal over the cap and partially down the neck of the bottle, the color green appearing in the agave plant, the color gold appearing in the background behind the words "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO", the words "HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA", and the two medallions, the color blue appearing in the background behind the words "JOSE CUERVO" and the ribbon, the color yellow appearing in the words "RESERVA DE LA FAMILIA", and "JOSE CUERVO", the color black appearing in the words "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO", ANEJO", "PROPIETARIO", and "ELABORADO IN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400", the color white appearing in the buildings and people, and the color brown appearing in the building, people, and the glass of the bottle. The mark consists of a six-sided label with the words "JOSE CUERVO" in red with blue background, "RESERVA DE LA FAMILIA" in yellow, "TEQUILA" in red, "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO" in black on gold background, "ANEJO" in black, "HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA" in gold, "100% AGAVE" in red, "PROPIETARIO" in black, "JOSE CUERVO" in yellow, "ELABORADO IN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400" in black with two medallions in gold, agave plant in green with a building in brown and white with a number of people in brown and white, with a wax-like seal on the cap of the bottle and partially down the neck of the bottle in red with a blue ribbon protruding from the bottom of the wax seal, the matter in the drawing shown by the dotted lines is not a part of the mark and it serves only to show the position of the mark on the packaging of the goods.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0311870;0711630;3275833;AND OTHERS

SiteNo: 110593