(APPLICANT) Tequila Cuervo La Rojena, S.A. de C.V. CORPORATION MEXICO Circunvalacion Sur #44A, Fraccionamiento Las Fuentes, Zapopan Jalisco Codigo MEXICO 45070 | JOSE CUERVO ESPECIAL JOSE CUERVO 1795 HECHO EN TEQUILA A FAMILY COMPANY FOR TEN GENERATIONS FABRICA LA ROJENA TEQUILA - 85201099 - Trademark Search

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Filing Date:

JOSE CUERVO ESPECIAL JOSE CUERVO 1795 HECHO EN TEQUILA A FAMILY COMPANY FOR TEN GENERATIONS FABRICA LA ROJENA TEQUILA

Serial Number: 85201099

Word Mark: JOSE CUERVO ESPECIAL JOSE CUERVO 1795 HECHO EN TEQUILA A FAMILY COMPANY FOR TEN GENERATIONS FABRICA LA ROJENA TEQUILA

Translation: The English translation of "CUERVO" "HECHO EN TEQUILA" "ESPECIAL" and "FABRICA LA ROJENA" in the mark is "CROW or RAVEN" "MADE IN TEQUILA" "SPECIAL" and "THE ROJENA FACTORY.

Goods and Services: IC 033. US 047 049. G & S: Tequila

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides
26.01.21 - Circles that are totally or partially shaded.
26.11.21 - Rectangles that are completely or partially shaded
26.13.21 - Quadrilaterals that are completely or partially shaded
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 12/17/2010

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Tequila Cuervo La Rojena, S.A. de C.V. CORPORATION MEXICO Circunvalacion Sur #44A, Fraccionamiento Las Fuentes, Zapopan Jalisco Codigo MEXICO 45070

Attorney of Record: Lawrence E. Abelman

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ESPECIAL" "HECHO EN TEQUILA" "1795" "A FAMILY COMPANY FOR TEN GENERATIONS" "TEQUILA" AND THE COLOR GOLD REPRESENTING THE LIQUID IN THE BOTTLE" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) gold, red, black is/are claimed as a feature of the mark. The mark consists of a representation of a bottle filled with gold-colored liquid with a gold label containing seven gold coins, the words JOSE CUERVO ESPECIAL in black stylized letters, appearing underneath JOSE CUERVO signature within a rectangle with 2 horizontal bars, appearing underneath which is a smaller rectangle containing the black wording A FAMILY COMPANY FOR TEN GENERATIONS and a red seal with the gold wording FABRICA LA ROJENA TEQUILA with a red and gold crest with a design of a raven, agave plant and coa (agave harvesting tool) surrounded by floral leaves and a ribbon design, with red neck, red cap, red band around the neck and the words JOSE CUERVO 1795 HECHO EN TEQUILA appearing imprinted on the glass, the matter shown in broken lines is not part of the mark and serves only to show the position or placement of the mark on the packaging for the goods.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0711630;1459451

SiteNo: 34459

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