Serial Number: 85377802

Word Mark: JOSE CUERVO ESPECIAL A FAMILY COMPANY FOR TEN GENERATIONS FABRICA LA ROJENA TEQUILA

Translation: The English translation of CUERVO, ESPECIAL and FABRICA LA ROJENA in the mark is crow or raven, special and the rojena factory.

Goods and Services: IC 033. US 047 049. G & S: Tequila

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.15.25 - Cardinals; Crows; Doves; Other birds; Pigeons; Ravens; Robins; Woodpeckers
05.13.25 - Bales of hay or straw; Hay in bales; Other plants including bales of hay or straw; Straw in bales
09.01.04 - Bows, decorative; Ribbons, giftwrap (gift wrap); Ribbons, hair
14.05.25 - Air pumps, non-motorized; Anvils; Bellows, fireplace; Caulking gun; Files (tools); Grease guns; Guns, caulking; Guns, grease; Plane (hand tool); Pokers, fireplace; Pumps, air (non-motorized); Punches (hardware); Riveters; Soldering irons
20.03.10 - Bottle labels; Labels for bottles
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.05.01 - Circular or elliptical seals; Seals, circular or elliptical
24.07.01 - Coins; Money (coins)
24.09.07 - Advertising, banners; Banners
26.01.18 - Circles, three or more concentric; Concentric circles, three or more; Three or more concentric circles
26.01.21 - Circles that are totally or partially shaded.
26.11.13 - Rectangles (exactly two rectangles); Two rectangles
26.11.21 - Rectangles that are completely or partially shaded
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 07/21/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Tequila Cuervo La Rojena, S.A. de C.V. CORPORATION MEXICO Circunvalacion Sur #44A, Fraccionamiento Las Fuentes, Zapopan Jalisco Codigo MEXICO 45070

Attorney of Record: Lawrence E. Abelman

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ESPECIAL, A FAMILY COMPANY FOR TEN GENERATIONS AND TEQUILA" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) gold, black, red is/are claimed as a feature of the mark. The mark consists of seven coins in gold, the words JOSE CUERVO ESPECIAL in stylized black letters appearing below the wording JOSE CUERVO in stylized gold cursive letters all contained within a gold rectangle with two horizontal bars in red and black, appearing underneath the wording and design is a smaller rectangle containing the words A FAMILY COMPANY FOR TEN GENERATIONS in black and red and gold seal with the words FABRICA LA ROJENA TEQUILA in gold with a crest with a design of a raven, agave plant and an agave harvesting tool surrounded by floral leaves and a ribbon design appearing in gold on a red background.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0711630;1459451

SiteNo: 30472