Serial Number: 78803080

Word Mark: JOSE CUERVO BLACK MEDALLION OAK BARREL SIGNATURE BLEND TEQUILA ANEJO FABRICA LA ROJENA TEQUILA JOSE CUERVO

Translation: The word "CUERVO" in the mark may be translated into English as "crow or raven." The word "ANEJO" in the mark may be translated into English as "aged." and The word "FABRICA" in the mark may be translated into English as "factory."

Goods and Services: IC 033. US 047 049. G & S: TEQUILA

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 20.03.10 - Bottle labels; Labels for bottles
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon

Filing Date: 01/31/2006

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Tequila Cuervo La Rojena, S.A. de C.V. CORPORATION MEXICO Circunvalacion Sur #44A Fraccionamiento Las Fuentes, Zapopan Jalisco Codigo MEXICO 45070

Attorney of Record: Lawrence E. Abelman

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "TEQUILA ANEJO" "OAK BARREL SIGNATURE BLEND" "FABRICA" AND "TEQUILA" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) black, gold, green, red, blue and grey is/are claimed as a feature of the mark. The marks consists, in part, of a crest including therein, a crow or raven, a representation of an agave plant and an agave field worker's tool, and a signature that reads "Jose Cuervo". The wording "JOSE CUERVO BLACK", the top and bottom stripes of the label design, and the background of the medallion design are shown in the color black. The middle stripe of the label design is shown in the color gold and the gold color fades from each side to light gold in the center of the label design. The outlining of the wording "Jose Cuervo", the decorative curved borders above and below the red stripes, the word "MEDALLION", the words "FABRICA LA ROJENA TEQUILA", and the crest design and circle are all shown in the color green. The words "TEQUILA ANEJO" and "OAK BARREL SIGNATURE BLEND", the signature "Jose Cuervo", and the stripes shown immediately above the words "Tequila Anejo" and on each side of the black medallion design are shown in the color red. The interior rectangular shaped line that follows the shape of the overall label design is shown in the color blue. The raised contours of the black medallion design are highlighted in the color gray.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0711630;2056182;2158372;AND OTHERS

SiteNo: 52022