Serial Number: 76184128

Reg Number: 2665418

Word Mark: JIM BEAM THE WORLD'S FINEST BOURBON KENTUCKY STRAIGHT BOURBON WHISKEY DISTILLED AND BOTTLED BY JAMES B. BEAM DISTILLING CO. BEAM CLERMONT FRANKFORT, KENTUCKY USA

Goods and Services: (CANCELLED) IC 033. US 047 049. G & S: ALCOHOLIC BEVERAGES, NAMELY WHISKEY. FIRST USE: 19961200. FIRST USE IN COMMERCE: 19961200

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.01 - Busts of men facing forward; Heads of men facing forward; Men - heads, portraiture, or busts facing forward; Portraiture of men facing forward
02.07.01 - Groups, males
19.05.01 - Barrels; Drums (barrels)
20.03.10 - Bottle labels; Labels for bottles
24.07.07 - Prize ribbons; Ribbons, prize
26.03.13 - Ovals, exactly two (not concentric); Two ovals
26.03.21 - Ovals that are completely or partially shaded
26.11.20 - Rectangles inside one another

Filing Date: 12/20/2000

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) JIM BEAM BRANDS CO. CORPORATION DELAWARE 510 Lake Cook Road Deerfield ILLINOIS 60015

Attorney of Record: Lynn A. Sullivan

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "40% ALC/VOL (80 PROOF)", "CLERMONT FRANKFORT, KENTUCKY USA"; "DISTILLED AND BOTTLED BY"; "BOURBON"; "KENTUCKY STRAIGHT BOURBON WHISKEY"; "SOUR MASH"; "1770-1834"; "1802-1854"; "1833-1913"; "1864-1947"; "1900-1977"; "1929-Present", "Son of'; and "Grandson of" APART FROM THE MARK AS SHOWN

Description of Mark: The mark consists of a label with words and designs. The background of the label is white, except for two small black inserts on the top right and left hand corners with the words "JIM BEAM" in white letters. The label is framed with a stylized gold border. The wording is in white, red or black. The left panel consists of six portraits drawn in black and framed in gold lined ovals with gold banners under each portrait. On the top portion of this panel is a gold stylized banner with the words "SIX GENERATIONS OF DISTILLERS". The middle panel consists of the words "JIM BEAM" in black with a gold outline, the letter "B" in white with a red medallion with the words "BEAM FORMULA A STANDARD SINCE 1795" in white, a gold ribbon with black outline and an outdoor scene drawn in black. The letters below the "B" Medallion are red or black. Below the "B" Medallion is also a gold stylized banner with "JAMES B. BEAM" written in black stylized letters. The right panel consists of black wording over a gold-round-shaped design, the word "GENUINE" in red and the words "BEAM WHISKEY" in gold lettering with a black border. On the bottom of this panel is a barrel design drawn in black and red-colored lines framing the words "JIM BEAM BOURBON" in black.

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: DEAD

Prior Registrations: 0372481;0544365;1973715

SiteNo: 10325