(REGISTRANT) Jim Beam Brands Co. CORPORATION DELAWARE 510 Lake Cook Road Deerfield ILLINOIS 60015 | JIM BEAM BEAM FORMULA B A STANDARD SINCE 1795 DEVIL'S CUT 90 PROOF KENTUCKY STRAIGHT BOURBON WHISKEY - 85249810 - Trademark Search

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Filing Date:

JIM BEAM BEAM FORMULA B A STANDARD SINCE 1795 DEVIL'S CUT 90 PROOF KENTUCKY STRAIGHT BOURBON WHISKEY

Serial Number: 85249810

Reg Number: 4068642

Word Mark: JIM BEAM BEAM FORMULA B A STANDARD SINCE 1795 DEVIL'S CUT 90 PROOF KENTUCKY STRAIGHT BOURBON WHISKEY

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverages, namely, whiskey. FIRST USE: 20110504. FIRST USE IN COMMERCE: 20110504

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 20.03.01 - Paper with furled, fringed or scalloped edges
20.03.10 - Bottle labels; Labels for bottles
24.07.07 - Prize ribbons; Ribbons, prize
25.01.25 - Borders, ornamental; Other framework and ornamental borders
25.03.06 - Backgrounds covered with wood graining; Wood graining (background)
26.01.07 - Circles with a decorative border, including scalloped, ruffled and zig-zag edges
26.11.13 - Rectangles (exactly two rectangles); Two rectangles
26.11.21 - Rectangles that are completely or partially shaded
26.11.28 - Miscellaneous designs with overall rectangular shape; Rectangular shapes (miscellaneous overall shape)

Filing Date: 02/23/2011

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Jim Beam Brands Co. CORPORATION DELAWARE 510 Lake Cook Road Deerfield ILLINOIS 60015

Attorney of Record: Claudia W. Stangle

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "90 PROOF" AND "KENTUCKY STRAIGHT BOURBON WHISKEY" AND "SINCE 1795" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) black, red, white, gold, and brown is/are claimed as a feature of the mark. The mark consists of a generally rectangular shaped label with a gradient brown background with the words "JIM BEAM" in black and in an arc above a red medallion on gold ribbon with a central white letter "B" and with the white words "BEAM FORMULA" and "A STANDARD SINCE 1795" in white in a circular manner on the upper and lower halves of the medallion. Below the medallion are the words "DEVIL'S CUT" with smaller wording "90 PROOF" in black to the lower left of the word "CUT," all above the words "KENTUCKY STRAIGHT BOURBON WHISKEY" in gold and on two lines above a decorative horizontal gold lattice design at bottom center. The top and bottom edges of the label are jagged as if charred wood in gradient black and brown on the top edge and with the bottom edge in jagged black. The dotted lines on the drawing are used to indicate an area of the label with non-mark matter.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0544365;2522294

SiteNo: 31974

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