Serial Number: 79092335

Reg Number: 4123549

Word Mark: JAMES J&J JOHN CHIVAS REGAL BLENDED SCOTCH WHISKY CHIVAS

Translation: The English translation of "TREIBHIREAS BUNAITEACHD" is "FIDELITY, STABILITY".

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverages except beers

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 19.09.02 - Bottles, jars or flasks with bulging, protruding or rounded sides; Flasks with bulging or protruding sides; Jars with bulging or protruding sides
20.03.10 - Bottle labels; Labels for bottles
23.01.02 - Bayonets; Harpoons; Hunting knives; Knives, daggers; Spears
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.01.03 - Shields or crests with letters, punctuation or inscriptions contained therein or superimposed thereon
24.01.05 - More than one shield or crest; Shields or crests (more than one)
24.09.07 - Advertising, banners; Banners
26.03.21 - Ovals that are completely or partially shaded

Filing Date: 12/21/2010

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) Chivas Holdings (IP) Limited Limited Company UNITED KINGDOM 111-113 Renfrew Road Paisley, Renfrewshire PA3 4DY UNITED KINGDOM

Attorney of Record: Richard Y. Kim

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BLENDED SCOTCH WHISKEY" AND "EST. 1801" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) silver, gold, beige, black, blue, brown, grey, orange, pink, red and white is/are claimed as a feature of the mark. The mark consists of product packaging for the goods comprising a label appearing on a black shallow bottle with protruding sides at the bottom. The black shallow bottle has a red bottle cap on which appears beige and red spirals and a red neck on which appear two silver bands at the top and bottom of neck in between which appears two silver "J" letters as well as the silver wording "JAMES" and "JOHN". In between the two silver "J" letters appears a brown "&". On the front of the bottle is a beige and orange shield with a large black outline with scalloped edges. Across the front of the shield are two crossed grey spears that are outlined in black. At the top of the shield and centered between the spears appears a coat of arms in blue and white a black outline and with white leaves surrounding it and with the brown wording "TREIBHIREAS BUNAITEACHD" on a white scroll above the coat of arms and the black wording "FOUNDED 1801" on a white scroll below the coat of arms. Below the coat of arms appears a red banner outlined in brown and black, with the wording "CHIVAS REGAL" in the color white across the red banner. Below that banner is the wording if the wording "J & J" with the "J's" in the color grey and the "&" in the color pink, centered in a red oval that is outlined in black. To the right of the wording "J & J" is the wording "JOHN" in the color grey and to the left of the wording "J & J" is the wording "JAMES" in the color grey. Below the oval is a red banner outlined in the colors brown and black, with the wording "BLENDED SCOTCH WHISKEY" in the color white across the banner. The wording "EST. 1801" in the color black is centered below the lower banner. The gold word "CHIVAS" appears below the shield.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0325152;3215927;3784990;3856909;AND OTHERS

SiteNo: 53831