Serial Number: 85669003

Word Mark: IT'S YOU

Goods and Services: IC 035. US 100 101 102. G & S: On-line retail store services featuring downloadable pre-recorded music and video, apparel, shoes, handbags, jewelry, food, beverages, dining and kitchen utensils and linens, bakeware, cookware, furniture, bath and bedding linens, gardening tools, candles, eyewear, clocks, luggage, paper goods, artwork, toys, exercise equipment, and appliances; Retail store services featuring music, apparel, shoes, handbags, jewelry, food, beverages, dining and kitchen utensils and linens, bakeware, cookware, furniture, bath and bedding linens, gardening tools, candles, eyewear, clocks, luggage, paper goods, artwork, toys, exercise equipment, and appliances; Providing a website featuring an on-line trading marketplace for trading and exchanging apparel and footwear with other member users; Compiling of information into computer databases; Marketing, advertising and promotion services, namely, providing advertising space on-line, providing tools for interactive marketing in the nature of on-line viral marketing, social networking, emails and videos, and providing tools in the nature of metrics on users, advertising campaigns, databases, preferences and patterns of use for advertisers to provide customized content to consumers; Market research and business marketing information services, namely, facilitating the exchange of commercial information about brands, media and on-line content via the Internet; Advertising services, namely, promoting the goods and services of others via computer and communication networks by compiling information into computer databases and allowing consumers to share opinions, preferences, likes and dislikes, and recommendations about the goods and services of others

IC 038. US 100 101 104. G & S: Telecommunication services, namely, providing on-line and telecommunication facilities for real-time interaction between and among users of computers, mobile and handheld computers, and wired and wireless communication devices; Providing e-mail services enabling individuals to send and receive messages via email, instant messaging or a website in the field of general interest; Providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest; Providing an on-line forum for users to share information, photos, audio and video content about themselves, their likes and dislikes and daily activities, to get feedback from their peers, to form virtual communities, and to engage in social networking

IC 041. US 100 101 107. G & S: Providing a website featuring blogs and non-downloadable publications in the nature of articles in the fields of nutrition, fitness, sexuality, psychological self-improvement, personality identification and matching, personal relationships and dating, spirituality, horoscopes and astrology, fashion, and reviews and recommendations for music and books; Conducting workshops and seminars in the fields of nutrition, fitness, sexuality, psychological self-improvement, personality identification and matching, personal relationships and dating, spirituality, horoscopes and astrology, fashion, and reviews and recommendations for music and books; Personal fitness training services and consultancy

IC 042. US 100 101. G & S: Computer services, namely, creating on-line virtual communities for users to organize groups and events, participate in discussions, and engage in social networking; Computer services, namely, hosting on-line facilities to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks; Providing an on-line network service that enables users to transfer personal identity data to and share personal identity data with and among multiple websites; Providing a website featuring technology that enables on-line users to create personal profiles featuring social networking information and to transfer and share such information among multiple websites; Computer services, namely, creating indexes of information, sites and other resources available on computer networks; Providing temporary use of non-downloadable software applications for social networking, creating a virtual community, and transmission of audio, video, photographic images, text, graphics and data; Computer services in the nature of customized web pages featuring user-defined or specified information, personal profiles, audio, video, photographic images, text, graphics and enabling users to upload and share video, photos, text, graphics and data; Creating and maintaining blogs for others

IC 044. US 100 101. G & S: Consulting services in the fields of health and nutrition; Providing a website featuring information about health, wellness and nutrition

IC 045. US 100 101. G & S: Personal lifestyle consulting services; Personal lifestyle consulting services in the nature of recommending books and music to consumers according to their lifestyle and personality; Computer dating services; Consulting in the field of personal relationships; Matchmaking services; Personal lifestyle consulting services in the fields of spirituality, personality identification and matching, horoscopes and astrology; Fashion consulting services; On-line social networking services

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.01.21 - Circles that are totally or partially shaded.

Filing Date: 07/05/2012

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Archetypes, Inc. CORPORATION DELAWARE 5 Crosby Street, 3rd FL New York NEW YORK 10013

Attorney of Record: Mark A. Carlino

Description of Mark: The color(s) black, white and blue is/are claimed as a feature of the mark. The mark consists of the word "IT'S" in black followed by the "YOU" in white inside a blue circle.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 17434