Serial Number: 77139311

Reg Number: 3958013

Word Mark: IT'S HBO

Goods and Services: IC 038. US 100 101 104. G & S: transmission of text, audio, video and graphics to mobile phones and other wireless devices; television broadcasting; text and numeric wireless digital messaging services; transmission of information by electronic communications networks; video broadcasting; providing cable television services, namely, reception, transmission, of radio, television and audio-video signals; television broadcasting services; cable television broadcasting services and pay-per-view television transmission services; broadcasting services and provision of telecommunication access to films and television programs provided via a video-on-demand service; broadcasting services and provision of telecommunication access to video and audio content provided via a video-on-demand service via the Internet streaming of audio and video material via the Internet; transmitting and streaming electronic and digital audio, video, graphics, text, signals, messages, news, data and information via global computer networks, portable and wireless electronic and digital communication devices. FIRST USE: 20090608. FIRST USE IN COMMERCE: 20090608

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 03/23/2007

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Home Box Office, Inc. CORPORATION DELAWARE 1100 Avenue of the Americas New York NEW YORK 10036

Attorney of Record: Judith McCool

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2734285;2843507

SiteNo: 110499