Serial Number: 85783770

Reg Number: 4371557

Word Mark: ISHARES CORE ETFS IXUS ITOT IVV AGG ILTB ISTB IJR IJH IEMG IEFA INTL.STOCKS US STOCKS US BONDS

Goods and Services: IC 036. US 100 101 102. G & S: Banking services; mutual fund investment advisory services; investment management services; financial investment services in the field of pooled investment funds, including exchange traded funds; providing information in the financial and investment fields; providing information in the financial and investment fields through electronic means; providing an interactive website and online computer database in the fields of finance; financial advisory services, including the structuring, sale, distribution, management and administration of investments, including exchange traded funds, mutual funds, commodity funds, pooled funds, hedge funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; financial products services, namely, brokerage, advisory, distribution, administration, management, custodial and trustee services for mutual funds, commodity funds, pooled funds, hedge funds, exchange traded funds, closed-end funds, principal protected notes, wrap account products, segregated funds, securities and securities-based investment products; fund investment consultation; fund investment services featuring securities offered according to previously established criteria; funds investment; management of a capital investment fund; mutual fund brokerage; exchange traded fund brokerage; exchange traded fund investment. FIRST USE: 20121016. FIRST USE IN COMMERCE: 20121016

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.11.14 - Rectangles (three or more rectangles); Three or more rectangles
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 11/20/2012

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) BlackRock Fund Advisors CORPORATION CALIFORNIA 400 Howard Street San Francisco CALIFORNIA 94105

Attorney of Record: Susan L. Heller

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ETFS" AND "INTL. STOCKS" AND "US STOCKS" AND "US BONDS" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) blue, green, gray, black and white is/are claimed as a feature of the mark. The mark consists of a large square made up of four smaller squares in the first row, two squares and a rectangle in the second row, and four squares on the bottom row. Each of these perimeter squares has a white border. The first column is made up of three squares in the color light blue. Each square in the first left column has the words "INTL. STOCKS" in white. The upper left corner square reads "IXUS" in white on top of the words "INTL. STOCKS". The left square in the second row reads "IEFA" in white on top of the words "INTL. STOCKS". The bottom square in the left column reads "IEMG" in white above the words "INTL. STOCKS". There are two squares in the middle top and middle bottom that make up the overall square logo. These two squares in the middle top and middle bottom are dark blue in color and have the white words "US STOCKS". The top second square to the left reads "ITOT" in white above the words "US STOCKS". The top third square to the left reads "IVV" in white above the words "US STOCKS". The bottom second square to the left reads "IJH" in white above the words "US STOCKS". The bottom third square to the left reads "IJR" in white above the words "US STOCKS". The furthest right column is comprised of three squares in the color green and in each of the boxes that make up this column, the white words "US BONDS" is inserted. The top upper right box reads "AGG" in white over the words "US BONDS". The middle box in the column farthest to the right reads "ILTB" in white over the words "US BONDS". The bottom square in the column farthest to the right reads "ISTB" over the words "US BONDS". There is a box in the middle of the logo mark that is in the color gray. This box in the middle of the logo mark is more rectangular in shape than the squares surrounding it, and inside this gray square reads the black words "iShares" above the black words "Core ETFs".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2422249;3613460;4237966;AND OTHERS

SiteNo: 5418