IC 042. US 100 101. G & S: Computer services, namely, providing a Web-based system and on-line portal featuring on-line non-downloadable software that enables users in the advertising, media agency, direct-to-consumer, and direct response marketing fields to identify, analyze, select, and optimize their media purchases, multi-channel marketing, and placement of advertising and promotional messages; and Software as a service (SAAS) services featuring software for use in identifying and measuring key performance indices that improve a company's direct-to-consumer marketing effectiveness in the field of advertising media purchase, analysis, and placement management. FIRST USE: 20120910. FIRST USE IN COMMERCE: 20120910
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